Smokey the Bear celebrates 75 years of fighting fire — with fashion

Feeling hot?

Outdoor brand Filson launched a Smokey the Bear-themed collection Friday, commemorating the 75th anniversary of the iconic fire-fighting mascot.

Filson — once the official manufacturer of uniforms for the US Forest Service — is offering up a smokin’ range of stylish items, including T-shirts ($45), a Smokey-emblazoned baseball cap ($36) and a set of camp-friendly throwback enamel pins ($12).

Rounding out the wholesome capsule collection is a campfire appropriate shirt ($85) and matching boxers ($45) as well as a heat wave-friendly water bottle ($20). Check out the commemorative looks:

20153080DkMushrm-alt120153130, 20153130Black, Accessories, FW19, PDP, SMOKEY BEAR ENAMEL PIN SET20131785Gray, 20131785, SMOKEY BEAR BLANKET, Blankets, Home and Camp, FW19, PDP20153129NoColor-main20151028, 20151028Root, FW19, Mens, PDP, Root, SMOKEY BEAR BOXER, Sleepwear20164879, 20164879NoColor, 3rd Party, FW19, PDP, SMOKEY BEAR STICKER SHEET20153078ServiceGrn-alt1

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