New online calculator reveals how your POSTCODE could affect your hair

Water manes! New online calculator reveals how your POSTCODE could be affecting your hair

  • Across UK water ranges in levels from soft to very hard which can affect hair
  • The higher the calcium and magnesium levels, the harder water is going to be 
  • New tool promises to reveal what sort of water area you live in and the steps you can take to improve your hair quality

It’s a relatively common occurrence – you visit another part of the country and after washing your hair you realise it looks and feels completely different.

Even while using the same products and routine you can find yourself with a noticeably sleeker – or coarser – mane, and it could be due to the differing hardness of Britain’s water.

Now, a new online tool promises to reveal what sort of water area you live in and the steps you can take to improve your hair quality. 

It’s a relatively common occurrence – you visit another part of the country and after washing your hair you realise it looks and feels completely different

Across the country, water ranges in levels from soft to extremely hard. 

Whether water is considered ‘hard’ is dictated by the amount of dissolved calcium and magnesium contained in it. 


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Fragrance Direct have worked with the Trichology Team over at Crewe Hair and Skin Clinic to provide recommendations on how to navigate your hair washing routine, based on the water hardness in your area.

Simply input your postcode and hair type into the interactive calculator and receive recommendations on how to stay on top of your hair game, despite your water mains. 

Across the country, as seen in this map, water ranges in levels from soft to extremely hard

The higher the calcium and magnesium levels, the harder your water is going to be.

You may even be able to feel the effects if you live in a particularly hard water area; whereby after washing your hands, hair and clothing, a film like residue is left where the hard water has reacted to the soap. 

This is because there are more chemical properties that make it through to the tap in regions where the water goes through chalk and limestone before it gets there. 

Essentially, the harder your water, the more chemicals that are present.

Now, a new online tool promises to reveal what sort of water area you live in and the steps you can take to improve your hair quality

In the UK water differs massively depending on where you are.  The South and East of England have the hardest water. 

The chalk and limestone in the ground here surrenders more minerals to the water than in other areas. 

But it’s good news for Northerners, however, who largely have soft water flowing through their pipes. 

The higher the calcium and magnesium levels, as in cities, the harder your water is going to be

GLOSSARY OF HAIR TERMS 

Ionized & Deionized – when water is referred to as ionized, this means it contains mineral ions such as sodium, calcium, iron and copper. The higher the concentration, the ‘harder’ the water. Deionized water, is devoid of these minerals

Demineralize – the removal of mineral content

Chelating Agents – an agent in your shampoo or conditioner that bonds with mineral ions and helps to remove them from your hair in the washing process

Purifying & Clarifying Agents – an agent in your shampoo or conditioner that helps to remove the mineral ions and their build up in your hair when washing

Tensile Strength – the ability to withstand strain and tearing. When we refer to hair, this often noted as ‘bounce’ 

INGREDIENTS GLOSSARY

 SLS (sodium lauryl sulphate) – found in many toiletries, SLS is commonly used on oily hair, helping to create a reaction between product and hair

Betaines – one of the cleansing agents in shampoos, used to help create a thick lather whilst washing

Sultaines – a cleansing agent in your shampoo that helps to remove the dirt from your hair by creating a thick lather, reducing static whilst conditioning the hair

EDDS – a chelating agent that helps to remove the mineral ion, particularly copper, and the build-up in your hair when washing

Histidine – an amino acid, which is one of the building blocks of protein. It’s used in conditioners to help restore the strength of your hair during washing. It reduces copper uptake from tap water and protein loss.

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