Richard Madeley names fake tan fail his ‘most embarrassing TV moment in decade'

Richard Madeley will never be able to shake off his fake tan fail on Good Morning Britain anytime soon – with Susanna Reid comparing horror stories with him minutes after their return.

The TV presenter has been stepping in for Piers Morgan during his time away from the show, and after her own break, Susanna Reid rejoined Madeley on the desk.

Catching up on what she’d missed, the star wasted no time in prodding Richard about what happened around the fake tan moment that left him ‘looking like a pumpkin’ last week.

Defending himself, Richard explained that he believed he’d accidentally used his daughter Chloe’s bodybuilding fake tan during a last minute early morning dash.

‘I thought I was putting aftershave balm on at quarter to four in the morning. It wasn’t – it was fake tan, I think it might have been my daughter’s, I don’t know,’ the star explained.

‘It gradually became clear as the show developed what had happened – and it was the moment embarrassing TV moment out of the last ten years for me.

Susanna brought up the topic at the beginning of the show – with her declaring he had ‘outtanned her’.

Richard sighed and told her off, exclaiming: ‘Oh don’t go there!’ before accepting his fate.

‘Somebody wrote to me and said that he actually done something similar but he put hemorrhoid cream on his face just after dawn.

‘I thought it was aftershave balm, we all know it wasn’t – and can we ever drop it?,’ he added.

No, Richard. No we can’t. It was an absolute classic move.

It’s pretty safe to say that Richard’s appearance on the show has been TV gold first thing in the morning – with his presenting style leaving him dubbed the new Alan Partridge.

On top of the fake tan moment, he’s also sworn live on air, announced he goes commando and declared himself Big Dicky with an x-rated joke yesterday morning.

Good Morning Britain airs weekdays from 6am on ITV.

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