“Allll night loooonnnnngggg.” That’s how long fans talked about Adidas’ newest commercial featuring the Queen herself, Mrs. Beyonce Knowles-Carter. Although many tuned in to the 2021 Oscars for a night of glitz and glam, they also got treated to the sneaker brand’s new commercial — one meant to inspire endless possibilities, all while visions of Beyonce dances in their heads… and on their screens.
“Beyoncé saw the possibilities of inviting us all to find our voice. To use her platform as a stage to celebrate our differences, with all people. With you. Me. Them. Us.” Adidas penned in a now-viral tweet before adding, “What possibilities do you see? #ImpossibleIsNothing.”
Predictably, Twitter was quickly set ablaze, with Beyonce stans collectively freaking out and gushing over the new Adidas ad that pays homage to the legendary icon. Keep reading after the jump to learn what some had to say about Adidas’ new inspirational promotion.
Twitter say Beyonce and Adidas stole the Oscars
Twitter users wasted no time sharing their feelings about Adidas’ new commercial featuring Beyonce. “That Beyoncé adidas commercial was the best moment of the #Oscars tbh,” wrote one user. Meanwhile, another user went as far as to bestow Queen Bey with her very own Oscar award. “The #Beyonce-Adidas commercial just won the 2022 Oscar for best live action short,” the user wrote. Another user declared that they needed to hit the hay after watching such an emotionally charged commercial. “Ok and that Adidas Beyonce commercial just hit me in my feels. I think I gotta go to sleep.”
As reported by Business Insider, the singer and performer turned business mogul first collaborated with the famous sportswear brand in 2019. The mission was to create new shoes and clothing, as well as expand Ivy Park, her popular athleisure line. “This is the partnership of a lifetime for me,” Beyoncé famously said about the lucrative business deal. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business,” she added.
Bravo Beyonce and bravo Adidas! You may have just stolen the Oscars show!
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