Jacqueline Jossa has upset some of her fans after posting a new video about her daughters' school shoes ready for their return to education in September.

The 30 year old former EastEnders star has partnered up with Deichmann to promote their kids' footwear, and she enlisted the help of her daughters, Ella, eight, and Mia, five.

In a fun video posted to Instagram by Jacqueline, her daughters could be seen 'waking up' for the day before getting into their school uniforms, and jumping, after which the shoes 'appeared' on their feet.

Jacqueline, who shares her daughters with husband Dan Osborne, also featured in the clip as she yawned in her pyjamas and went into her room and shut the door.

Inside Jacqueline Jossa's Butlin's family holiday as she hits back at trolls over 'free trip'

She then opened it, and came out dressed and ready for the day in a white shirt and denim shorts, with some black sandals on her feet – ready for the school run.

Captioning the post, she wrote: “Brownie points for me! I’m getting ahead of the Back to School rush with the help of @deichmann_uk who are offering buy one get one half price on all kids’ school shoes. With brands like Kickers, Nike and Hush Puppies there’s something for every kid."

But some of her Instagram followers were none too impressed, as one even slammed her for getting the shoes for free due to the brand partnership.

“You won’t be struggling to pay for them like some folk, you get them free. Not saying you do or don’t donate, but if you don’t, donate some shoes to a family that need them."

Another commented: "£30 for school shoes that will be scuffed in minutes don’t seem fair to me," whilst a third wrote: "Wouldn't last my bam bam 2 minutes unfortunately a waste of money for us."

A fourth penned: “What happens if between now and back to school, they grow out of the shoes, always good to be ahead if the rush, but maybe a tad to far ahead."

Aside from the naysayers, some of Jacqueline's followers were more positive, with one commenting: "Just bought my daughter school shoes from @deichmann_uk beautiful shoes, great price. Clarks have some serious competition . Well done guys."

"Why she being slagged off for paying £30 for school shoes, I'd rather pay £60 for kickers that are guna [sic] last than replace £10 ones weekly cos my child is heavy footed," another person wrote.

Jacqueline recently enjoyed a family trip to Butlins with her husband, Dan, and their daughters, which she shared a reel of so that her 3.5million Instagram followers could come along for the ride.

Captioning the clip, Jacqueline said: "Butlins 2023! It’s such a fantastic family spot! Making new memories and traditions. The staff and all the lovely people we met are so friendly and we couldn’t have had a better time."

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