New week, new brand: Kourtney Kardashian is getting into the vitamin business—and the 43-year-old entrepreneur just debuted its flashy first campaign. Kardashian posed in just heels and puff sleeves in a ball pit of enlarged supplements. She wore her long, dark hair down in soft waves.

https://www.instagram.com/p/CiZ7EEWuwEX/?utm_source=ig_embed&utm_campaign=loading

A post shared by Kourtney Kardashian Barker (@kourtneykardash)

In her caption, Kardashian exuberantly shared news of the new project, which has been in the making for half a decade. “Lemme finally share what I’ve been up to!” she started. “I’ve been dreaming of this idea, having lots and lots and lots of meetings and conversations with different people trying to figure out the best way to build this, the right partners and building the team that felt really good. When it was finally all right, it was all happening with ease. Lots of hours, zooms, dreaming, but all with swift decisiveness and actual fun! At last, 5 years later my passion/work baby is finally launching into the world.”

“Meet Lemme—my new line of vitamins & supplements that I created to become a divine, feel-good part of your everyday life,” she continued. “We partnered with the best scientists and doctors to create the cleanest gummy vitamins and supplements — using clinically-backed ingredients and formulations that help you to live your best life. And of course, we made them so delicious you won’t believe they’re this good for you!”

“We launch on 9.27.22 exclusively on Lemmelive.com. In the meantime, be sure to follow @lemme and subscribe to our mailing list and SMS for updates. ✨”

You can learn more about Lemme on its website and Instagram.

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