It must be said that Post Malone is one of the most popular artists today (sources: me, but also, like, the internet). The rapper, who first gained attention with the 2015 banger “White Iverson,” practically skyrocketed to fame. Over the years, he’s released a slate of chart-topping, record-breaking songs including “Congratulations” and “Rockstar,” which have no doubt contributed to his astronomical net worth. In the spirit of going into full Sherlock Holmes mode, here are ins and outs of Posty’s financials for ya. Let’s get into it!
First, there’s the obvious: his music
Post Malone is widely known to be his own principal songwriter…which def comes in handy when it’s time to rack up royalty $$. And according to Celebrity Net Worth, the rapper actually receives more of those than many other recording artists, which is pretty mind-blowing considering he’s sold over 60 million records to date, including his certified diamond track “Congratulations.” (If you thought that track mention was just an excuse to listen to the banger again, then you’re right:)
In May 2018, the musician also managed to break the record for most simultaneous top 20 songs on the Billboard Hot 100 with a total of nine tracks—a record previously held by The Beatles and J. Cole, who were each tied at six. Another record Posty smashed? Getting his Stoney album to hit 77 weeks on the Billboard 200 chart, beating a 34-year record previously held by Michael Jackson’s Thriller, per Rolling Stone.
TL;DR: He’s raking in *tons* of moolah from music alone. And those numbers are only exacerbated by collabs he does with powerhouses in other fields, like the film industry. Case in point? His 2018 smash hit “Sunflower” with Swae Lee for the Spider-Man: Into the Spider-Verse soundtrack.
Let’s talk about his touring $$$
Like many other artists, Post Malone can thank touring for a large chunk of his change. According to Forbes, in early 2020 the musician was grossing over $1.3 million per city when the COVID-19 pandemic put an end to his Runaway tour in mid-March. That tour’s predecessor, the Beerbongs & Bentleys Tour that ran from April 2018 to August 2019, accumulated a total of $60 million, per The Things.
It’s unclear what Posty was talking about during this interview, but I’d like to assume it had to do with the above stats:
Fun fact: He has his own music festival?!?!
Because he truly always knows what the people want (aaaaand because he literally can), Post Malone decided to host his own music festival, Posty Fest, in 2018. According to Celebrity Net Worth, tickets sold out before the lineup was even announced the first time around. Everyone from Meek Mill and Pharrell to Jaden Smith, Tyler the Creator, Rae Sremmurd, and Dominic Fike wound up playing at the AT&T Stadium in Dallas throughout its first two iterations, so, yeah, it’s kind of a big deal.
Posty Fest 🍻🍻 pic.twitter.com/CR7lsLI4WY
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A post shared by POSTY® Fest (@postyfest)
His endorsements are Super Bowl-levels of iconic
Like the absolute mega celeb he is, Post is offered *tons* of sponsorship deals with brands such as True Religion and Bud Light. The latter is uniquely lucrative since it involves everything from the rapper performing at various Bud Light events like its Dive Bar concerts to the release of a limited-time fashion collection in August 2019, plus endorsements with Bud Light Seltzer, which expanded into a v memorable Super Bowl ad.
He’s an ~entrepreneur~
In June 2020, Post released a line of rosé called Maison No. 9. “I think it was right around Grammy time in L.A. and we met at the restaurant called Nice Guy to catch up,” the artist explained to GQ when discussing the origin story of the passion project created alongside his manager, Dre London, and entrepreneur James Morrissey. “James had just got back from a winery in the South Of France and we were talking and I knew right away I wanted to get involved with this. The following week the three of us were on the French Riviera together.”
https://www.instagram.com/p/Cgw-RiQL8Ng/?utm_source=ig_embed&utm_campaign=loading
A post shared by Maison No. 9 (@maison9wine)
https://www.instagram.com/p/Cl1nWcPJ9ip/?utm_source=ig_embed&utm_campaign=loading
A post shared by Maison No. 9 (@maison9wine)
^ Name a more iconic duo!
Interestingly enough, Maison No. 9 was far from Post’s first foray into enterpreneurship. In May 2019, TMZ reported the singer was getting into the marijuana business. The company, Shaboink, was said to specialize “in a line of flower, pre-roll joints and vaporizers.” It’s unclear if the venture is still in business, so ¯\_(ツ)_/¯.
https://www.instagram.com/p/CCWPdbippHc/?utm_source=ig_embed&utm_campaign=loading
A post shared by shaboink (@shaboink)
So what is Post Malone’s net worth, in total?
That would be a casual $45 million, according to Celebrity Net Worth. Honestly, it’s not surprising considering how much Post Malone is doing, from music to endorsements and casual rosé making. And I can see why he’s out here hustling! After all, he has a ~13,000 square foot, seven acre, apocalypse-proof shelter in Salt Lake City, Utah to maintain. @ Posty, have you got some extra room in there? 😭😭😭
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