FENTY Beauty has definitely made its mark in the American makeup industry since its first introduction back in 2017.

Since then, the singer-turned-fashion-mogul has turned to its global consumers – this time – focusing on the African market.

Where can I buy Rihanna's line?

Fenty Beauty is sold at a variety of location including:

• Fenty Beauty Online
• Sephora
• Ulta Beauty
• Kohl's – in partnership with Sephora
• Harvey Nichols (The United Kingdom & Ireland)
• Boots (The United Kingdom & Ireland)

From lipgloss and eyeliners to body luminizers and bronzers, you can find it all in Fenty Beauty’s vast product range.

And let’s not forget the 50 shades of foundation that completely revolutionized how we understand makeup coverage and matching tones.

Since Fenty beauty unapologetically claimed its place among the best in the beauty market, its competitors had to step up their game resulting in a broader and better product range.

When did Rihanna launch Fenty Beauty?

Fenty Beauty was launched by superstar singer and performer Rihanna.

It was first available to shoppers in September 2017.

Since then, the beauty brand has been praised by women from all over the world for offering an extensive range of unique products.

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What does Fenty mean?

Over time, 'Fenty' has become the symbol of Rihanna's growing empire.

It not only represents her beauty line, but also her lingerie brand, Savage X Fenty.

But the name behind the brand has meaning for the Umbrella singer.

Fenty is actually her family name. She chose to use her last name, rather than her world-famous name, Rihanna, as a method of keeping her music persona separate from her fashion persona.

"I used to be afraid to step into the whole celebrity makeup world. I saw brands like Hilary Duff and Hannah Montana have so much success [in the aughts], but it got to a place where they were so oversaturated in the market that it diluted their personal brands," Rihanna told the New York Times.

"It made me think, 'I’m not going to do this, because you lose your respect and credibility,' and so every collaboration I did outside of music, I used Fenty so that you didn’t have to hear the word 'Rihanna' every time you saw something that I did. So Rihanna stayed the music, the person. But these other brands are called Fenty."

Rihanna's full name is Robyn Rihanna Fenty.

How much does Fenty Beauty makeup cost?

Shoppers not only love Fenty Beauty for its inclusivity, but for its affordable.

Prices start from $20, with sets being slightly more expensive options.

Bestsellers for the brand include:

• Skin Care: Fenty Skin Vault 5-Piece AM + PM Skincare Essentials
• Primer: Pro Filt'r Instant Retouch Primer
• Foundation: Pro Filt'r Soft Matte Longwear Foundation
• Concealer: Pro Filt'r Instant Retouch Concealer
• Skin Tint: Eaze Drop Blurring Skin Tint
• Lip Luminizer: Gloss Bomb Universal Lip Luminizer
• Lipstick: Fenty Icon Semi-Matte Refillable Lipstick Set
• Highlighter: Killawatt Freestyle Highlighter
• Contouring: Match Stix Contour Skinstick

Savage Fenty

Savage X Fenty is a luxury underwear brand for women and men first launched back in 2018.

Savage X Fenty and Fenty Beauty are co-owned by LVMH, a French luxury giant owned by billionaire Bernard Arnault.

Rihanna owns 50 percent of Fenty Beauty, according to The New York Post.

According to Forbes, Savage X Fenty is reportedly worth $270million as of March 2022.

Each of Rihanna's brands have been praised for her efforts of inclusivity and diversity.

For the launch of Savage X Fenty, models with a mix of body sizes and from various communities were used to promote the underwear.

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