Princess Beatrice ditched wedding plans that broke royal tradition
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Princess Beatrice’s bridal gown fetches 11,000 searches a month, nearly three times the searches for all royal wedding dresses. Creative resource Design Bundles revealed the UK’s top ten most Googled royal wedding gowns to Express.co.uk. Princess Beatrice’s iconic Norman Hartnell gown, crafted from Peau De Soie taffeta and adorned with diamante accents, is famed for its departure from recent royal tradition.
Rather than being a new couture dress, as royal fans saw with the wedding gowns of Kate Middleton, Meghan Markle (who wore a bespoke Claire Wright gown) and Princess Eugenie, Princess Beatrice borrowed her wedding gown from her grandmother, Queen Elizabeth.
Princess Beatrice’s choice of dress caused searches for ‘vintage style wedding dress’ to spike 228 percent globally in July 2020.
The dress was a touching decision, emphasising the bonds of family love and connection within her small, intimate and privately funded wedding, amidst coronavirus restrictions.
The bridal outfit, with its elegant, fitted bodice and gently flared skirt, was remodelled by royal designers Angela Kelly and Stewart Parvin.
The designers added organza sleeves for the wedding ceremony, and Princess Beatrice accessorised her vintage look with the same diamond fringe wedding tiara worn by The Queen on her wedding day to Prince Philip in 1947.
A spokesperson for Design Bundles, which conducted the study, spoke exclusively to Express.co.uk about Beatrice’s dress.
They said: “It’s fascinating when you consider the global dominance of recent royal brides such as Meghan Markle and Kate Middleton, to see which royal wedding dresses take the crown as the UK’s most searched.
“While the Duchess of Cambridge’s famous McQueen gown comes out top in the UK, the fact that Princess Beatrice’s wedding dress is the nation’s second-most Googled is an extraordinary insight into the fashion interests of the British public.
“Princess Beatrice’s beautiful taffeta gown was a departure from royal tradition in many respects, in that it was borrowed from her grandmother Queen Elizabeth.
“This elegant frugality, alongside the fact that Princess Beatrice’s wedding was privately funded and limited for a royal affair, amidst coronavirus restrictions, means that her wedding shows touching similarities her grandmother The Queen’s wartime wedding.
“However, the dress’s vintage touches, and the fact that fewer details were released about Beatrice’s wedding as a whole, given that it was a private, intimate ceremony rather than a public event, seem to have caught the attention of the nation.”
The UK’s most Googled royal wedding dress, according to this data, is Kate Middleton’s.
The Duchess of Cambridge’s stunning lace bridal gown, designed by Alexander McQueen, pulls in 14,000 searches a month – more than triple the searches for all royal gowns.
The dress, which boasted an elegant Victorian bodice, a delicate V-neckline, and long, lace-embroidered sleeves was estimated to cost £250,000.
The gown, as it adorned a future Princess and Queen Consort of England, was rich in meaning, with hand-cut images of roses, thistles, daffodils and shamrocks (the national flowers of England, Northern Ireland, Scotland and Wales).
It was particularly fitting as Kate holds titles in England, Scotland and Northern Ireland, and will become Princess of Wales when Charles ascends the throne.
The wedding dress of Princess Diana is the UK’s third most Googled according to this data, pulling in 8,000 searches a month – double the average monthly searches for all royal wedding dresses.
The legendary piece, crafted by David and Elizabeth Emanuel, is widely regarded to be one of the most secretive creations in the history of fashion.
The designers even created a backup dress in case the design was leaked before the nuptials, as well as a taffeta parasol in case it rained on the day.
Princess Diana’s wedding gown, an ivory silk taffeta and tulle sensation featured a 25-foot train and was encrusted with hand-embroidered pearls and sequins, curving towards a heart motif on the fitted, boned bodice.
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