A TIKTOK influencer is gushing over Zara's new bubblegum-colored dress that has captivated fashionistas everywhere.
The glossy pink satin midi dress has been flying off the racks at Zara due to its elegant look and affordable $59.90 price tag.
According to reviews who use the TikTok hostage #ZaraPinkDress, the dress falls nicely on everyone – whether you’re short, tall, curvy, flat, skinny, or heavy.
Fashion blogger Marina Rough, known online by her account InChargeOfOutfits, posted an unboxing video of the dress that received over 1.4million views and thousands of comments begging her to try it on.
Her follow-up video showed followers exactly how well it fit her body.
Many women have compared the frock’s simplistic style, with its low back and spaghetti straps, to the famous yellow gown that Kate Hudson wore in the 2003 film How To Lose A Guy In 10 Days.
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One TikToker, @SimplyStephJaye, felt she “had to have” the dress after seeing it splashed all over social media.
“I have a wedding coming up in March so I thought it would be the perfect wedding guest dress,” she said in the video.
“It has a back clasp, so it’s kind of like a bra. This material is so thick, I feel like I won’t have to wear a bra with this.”
After trying it on, she told her followers: “It’s so good! It’s giving How To Lose A Guy In 10 Days but pink.”
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She recommended styling it with pink heels.
Another woman, who said she wears a size 10 and is 5’1”, also stunned in the outfit, which she bought in a medium.
Her 34-C chest looked great in the low-cut dress, and her followers urged her to keep it.
A few weeks ago, before the dress went viral, a woman named Miranda Getreu spotted it in Zara’s Miami store and made the purchase.
“I like pink satin,” Getreu, 22, told The NY Post. “I like how it looks on you when you’re tan, and the dress fit my boobs pretty well.”
She said she was flooded with in-person praise when she wore it.
“While I was in Miami, I got tons of compliments on [the dress]. Someone even asked me if it was from Alice + Olivia,” she said, referring to the high-end fashion brand.
Now that the dress has become a hit online, Getreu is happy she got to wear it first.
“I feel like an influencer even though I am not,” she said.
Trend reporter Brittney Levine said that, along with the price tag, there are a few reasons the dress has gained so much popularity.
“The bubblegum pink is that perfect shade that is not too bright or overpowering,” Levine told The NY Post.
“From every angle, it has this gleaming, shiny effect. It cinches just below the breasts so it’s figure-flattering to women off all sizes.
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“Plus, cutouts are major right now, but we’re seeing them all on the front or side. This is more of a ‘party in the back.’
It shows off all your assets but hits in the right places.”
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