IF you thought you couldn’t love Primark any more than you already do – it’s time to think again.
Alicia Land, a make-up lover who posts under the username @makeupbyaliciall on TikTok, regularly shares her makeup tips and tricks, alongside her favourite beauty recommendations on the video sharing platform.
Alicia has amassed an impressive 18.7k followers and 321.3k likes on the social media app and in her most recent clip, Alicia posted a review of Primark’s new eyeshadow palette – that looks strikingly similar to a Charlotte Tilbury one.
The make-up whizz posted her clip with the caption ‘£6 CHARLOTTE TILBURY DUPE?!!! RUN TO PRIMARK RN’.
She said: “Primark have launched a dupe of the Charlotte Tilbury Pillow Talk Instant Eyeshadow palette so what I thought we could do today is one eye with the £60 palette and one eye with the £6 palette and see if it’s actually a good dupe or whether you should spend the money on the Charlotte Tilbury one.
“There’s a massive, massive price difference, but Primark have completely nailed the dupe aspect.
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“It’s completely identical – the only difference between these two is the packaging.
“The shades, the layout, the shade names are almost identical”.
In the clip, we see Alicia do her eyeshadow – one eye with the Charlotte Tilbury shades and the other with the Primark colours.
She uses the palette to create a smokey look with orange tones.
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She then added: “So here’s the make-up look finished – I’m honestly blown away.
“If I said to you, I’ve got two different eyeshadow palettes on, you would not think I have, you just wouldn’t.
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“They look exactly the same – the colour is the same, the pigment’s the same, I’m just so, so impressed.
“For a palette that is £60, to get a dupe that is £6 – is just unbelievable.
“I would say, run to your nearest Primark and get this palette, because it is very, very good.
“It’s an amazing dupe, it’s done the exact same look, I’m very impressed, I’m blown away actually.
“10/10 for me – definitely a dupe”.
Alicia’s video has clearly impressed many, as it has only been on TikTok for 15 hours, but has already racked up a whopping 80.3k views.
It has 2,181 likes, 137 comments and 192 shares.
Social media users loved the review and were quick to express this in the comments.
One person said: “Can’t tell. I refuse to spend £60 on a makeup palette. Excellent job”.
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Another added: “Wow they are the same”.
A third commented: “Wow amazing thanks hun I have the Charlotte one, now need to go to Primark”.
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