I’m a Sephora employee – we use a code word when someone is stealing from the store and it keeps customers in check

SEPHORA employees use a code word to call security when customers try to shoplift, one former employee revealed.

The ex-employee shared an innocuous phrase that's actually a low-key call for help.


"If you hear Sephora employees talking about Nora on their little headsets they're talking about someone shoplifting," the user warned.

The codeword is meant to flag potential shoplifters to security without scaring them off.

It may sound like associates are calling over a co-worker by that name, but Nora is actually an acronym, the employee revealed.

"Nora" stands for "Need Officer Right Away," she disclosed.

Twitter users in the replies were shocked to find out the code word's meaning.

A different user pointed out that Sephora employees themselves aren't allowed to intervene with suspected shoplifters.

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"They can’t actually do anything about it besides call security," the commenter wrote.

But that doesn't mean the stores are willing to let shoplifters go easily.

"The one I used to work for hired a loss prevention agent and started building cases on repeat offenders," another former employee warned.

The Sun has reached out to Sephora for comment but didn't receive any at the time of publication.

Other stores have deployed anti-theft systems, too, like this "friendly" robot you probably didn't realize is allegedly spying on shoppers.

At other stores, employees can pause your self-checkout remotely if they think your behavior is suspicious.


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