This internet start-up is making a universally flattering pair of mum jeans… and people are taking notice

But, some fashion fans may be concerned over whether the looser fit denims will flatter their figures.

  • Mott & Bow Mom Jeans, £84.40 – buy now

However, an internet start-up is making a "universally flattering" pair of mum jeans – and people can't get enough of them.

A post by WhoWhatWear crowned the Mott & Bow's Mom Jeans "the most flattering mum jeans" and even deemed them "as flattering as skinny jeans".

Other reviewers have also raved about the fit of the jeans and Insider Picks staff were left amazed by the brand.

One reported wrote: "These are the best pair of jeans I've gotten in awhile, and I was not optimistic about their fit to start."

Another added: "I'm surprised by just how much I love them."

Love jeans?

This bizarre designer denim trend puts your entire bum on display.

These jeans are scientifically proven to boost your bum.

And, these denims claim to contour your bum and give a perky behind… but they’ll set you back £90.

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