Marks & Spencer hopes to come back out on top with new autumn collection – The Sun

IS your wardrobe all sorted for autumn?

Marks & Spencer hopes not. The struggling retailer has fallen out of the FTSE100 list of Britain’s biggest companies — but could its new collection put it back on top?

The gear includes midi dresses with prints designed in-house.

The £45 floral dress Holly Willoughby wears for tomorrow’s campaign launch is sure to be a best-seller, thanks to the presenter’s influence and the frock’s easy-to-wear design. Just pull on some ankle boots and off you go.

More than a million customers have shopped from her collections so far, with a denim boiler suit that initially divided opinion proving a huge seller.

A khaki style from July’s collection wowed fans on Instagram, too.

The next Holly Loves edit will be in January, when she selects and models more of her favourites.

Actress Vicky McClure joins Holly in working with the retailer.

After the success of Line Of Duty, Vicky is one of the biggest stars on the small screen. The navy jumper she wears is £17.50.

Midwife and author Clemmie Hooper has a big Instagram following, which will help M&S widen its appeal with shoppers. She wears pieces including a £9.50 roll-neck and a £99 coat.

M&S womenswear design head Lisa Illis says: “We keep listening to our customers. We know simple, easy solutions that answer busy lifestyles are the way forward. We want to get good at being ‘us’.”

That means making reliable, good-quality, stylish clothing.

Coats are the biggest wardrobe investment you will make all year and M&S has one for every taste.

Pieces range from quilted utility designs to bright pops of colour and tailored, neutral styles.

The faux-leather aviator jacket is certainly on my radar and looks pricier than its £69 tag.

  • Aviator jacket, £69
  • Top, £29.50
  • Skirt, £39.50
  • Boots, £49.50
  • Belt, £25

  • Red bralet, £22.50
  • Briefs, £10

  • Dress, £49.50
  • Boots, £99
  • Belt, £25

  • Dress, £69
  • Coast, £119
  • Shoes, £65

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M&S is focusing on staple items but the printed blouse looks a bit dated – it may appeal to older shoppers
  • Coat, £99
  • Printed top, £29.50
  • Jeans, £19.50
  • Bag, £39.50

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