MILLIONS of customers use Kroger to do their grocery shopping every day.
But, not all shoppers may not realize what's hiding in the giant's logo.
The major retailer, which was founded in 1883, has continued to evolve throughout the centuries.
Kroger bosses unveiled what’s known as the Fresh Cart icon in September 2021.
The small icon features a shopping cart that has three triangles inside.
Bosses have said the buggy has “become synonymous with the shopping experience”.
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And, the triangles look like segments of fruit.
Designers have said the wedges “symbolize a commitment to fresh that goes beyond food”.
They added: “At Kroger, ‘Fresh’ is an approach to everything we do and a feeling we hope to inspire our customers.”
“The Fresh Cart combines two Kroger Family equities, innovation and fresh into one.”
Chairman Rodney McMullen said at the time: “Our new brand icon, the Fresh Cart icon, brings together the Kroger Family of Companies under one unifying visual and reinforces our brand promise, 'Fresh For Everyone.”
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Fans have gushed over the logo, with some describing it as “cute”.
Kroger unveiled the Fresh Cart icon just years after introducing the tagline “Fresh for Everyone”.
The retail giant also modernized its logo, but kept the curves that are defined on the letters K and G.
The curves have appeared on variations of the store's logo since the 1930s.
Designers at the time thought having curved lettering conveyed a sense of quality and reliability, according to 1000 Logos.
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