PRIMARK has revamped some of its iconic skincare products in honour of a very important cause – including a viral Bobbi Brown dupe.
The retailer has given three of its most popular products a pink makeover for Breast Cancer Awareness Month.
Among these is its PS… Prep + Perfect Vitamin Enriched Moisturising Primer – a luxurious cream that regularly sells out thanks to its popularity on TikTok.
The £4.50 product is a dupe for the Bobbi Brown Vitamin Enriched Face Base and a whopping £47.50 cheaper.
“The secret to a smooth base and long-lasting makeup? A solid primer,” Primark bosses said.
“That’s why we’d love to take this moment to introduce to you to the Vitamin Enriched Moisturising Primer, which is part of our PS… Prep + Perfect range.
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“Offering a creamy consistency, this face moisturiser is formulated with oat oil and shea butter to help nourish the skin and support its moisture barrier.
“While Vitamins E, C and niacinamide seek to impart hydration, brighten and soothe the complexion.
“ Use a pea sized amount and work gently into the face using upward and outward motions before starting on your makeup look.”
The £5 PS… Prep + Perfect Setting Spray has also been given a pink makeover.
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Primark’s beauty team described it as the “ideal final step in your skincare routine or as the finishing touch to your make-up look for the day”.
“This light and refreshing mist aims to set the face, so you can go about your day without worry,” they said.
“It’s infused with moisturising and calming aloe vera, niacinamide – an ingredient known for its redness reducing properties – and provitamin B5.”
Through the pink pieces, Primark says it is making its biggest donation to date by gifting £1 million to amazing cancer charities across Europe and the US.
The fast fashion retailer’s £1.50 PS… High Shine Lip Gloss was also given a pink makeover for the cause.
Beauty buffs have compared this to Kylie Jenner’s High Gloss collection – except it’s an impressive £15.50 cheaper.
Primark's beauty team took to Instagram to share the news of the pink makeover.
"These products look amazing," one shopper responded.
"In love with these," another added.
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