But despite there being 12 weeks until the big day, Superdrug has shocked shoppers by slashing the prices of its beauty advent calendars – by up to 50 per cent.
The sought-after calendars – which sold out as early as September last year – have been flying off the shelves already.
And it looks as though high-street beauty giant Superdrug is tapping into the craze, with the store reporting website searches for "Christmas" have increased by 60 per cent and searches for "advent calendar" are up by 30 per cent in comparison to last year.
Biggest savings include a Make-up Revolution calendar reduced from £50 to £30, which includes highlighters, lip glosses, lipsticks, brushes and eyeshadows.
There's also a Revolution Christmas Tree calendar which includes a blush and highlighter palette, three eyeshadow sets, new shades of lip gloss, two setting sprays, contour powder and a brow palette and brushes.
- Revolution Christmas Tree Calendar, £80, Superdrug – buy now
- Make-up Revolution Calendar, £30, Superdrug – buy now
Superdug has also halved the price of its own advent products, with their perfume "Bloom" calendar priced at £12, reduced from £24.
There's also a candle calendar and a men's version too, which includes body wash, shower gel, beard wash, body scrubs and nail clippers.
- Bloom Perfume Advent Calendar, £12, Superdrug – buy now
- Bloom Candle Advent Calendar, £12, Superdrug – buy now
- Men's Advent Calendar, £9, Superdrug – buy now
Speaking about the sale, Superdrug's commercial director Simon Comins said: "Last year was the year that everyone wanted an alternative advent calendar to kick of the celebrations early, treating themselves or friends and family in the run up to the big day.
It seems shoppers are already getting excited over the must-have buys, with one customer commenting on Twitter: "Just ordered the @MakeupRVLTN beauty advent calendar from @superdrug what a beauty & what a bargain!"
If you need us, we'll be in Superdrug.
Earlier this week, we told you the reason you get spots after trying a new skin product…and it’s not all bad.
We also revealed how to transform your beauty regime with miracle ingredients from Australia.
And we showed you Holly Willoughby’s under-eye bag eliminating trick revealed – and it’s only £2.99.
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