A HAIR whizz has revealed the right way to use serums – so have you been applying it wrong your whole life?

Those who live and breathe all things beauty will know that hair oils and serums are a must for healthy and shiny locks.

But according to one pro in the industry, it's just as important knowing how to apply these properly – otherwise, you're missing out on all the benefits.

Sharing his tips and tricks, the hair guru Matt, from New York, the US, took to TikTok to enlighten us all.

''Don't apply hair serum from the bottle onto your hair,'' he said to his 1.4million fans.

''Most oil-based or serum-based hair products are gonna perform best when you break them down really well on your palm.''

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According to Matt, who posts under the username @mattloveshair, you should first squeeze a tiny amount of the serum and rub into into your hands for eight or so seconds.

Once it's warm and ready to use, gently work it into your locks and watch magic happen.

Posted less than a day ago, the clip has already taken the video-sharing platform by storm, racking up a whopping 1.3million views.

But whilst Matt swore by this trick, social media users were divided – whereas some thanked the guru, others reckoned it was a waste of product.

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''But doesn’t the serum just absorb into ur skin?'' one person wondered.

Someone else agreed, writing: ''yeah so we can waste 50% of the serum on our palm.''

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''But I’m not a fan of how the oils leave my hand,'' a third commented.

Matt's known for his clever tips and tricks, and recently he demonstrated how to curl your locks properly in just minutes.

He asked: "Who else already knows they won’t have more than 10 minutes to do their own hair for the holidays?''

If that's you – whether due to working late or other commitments – grab some velcro rollers and a round brush.

The hair guru also strongly recommend using a flat iron – this will make for extra silky and smooth hair.

It is also vital to apply heat protectant before you begin creating the look – this woman brilliantly used a slice of toast to demonstrate what happens to your hair if you skip this step.

Once all set, your rollers should be ready to take out after 20 minutes – but the longer you leave it, the better; you can also do your make-up in the meantime.

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''I finish it off with dry shamp,'' added Matt.

''Dry shampoo for the win!,'' commented a fan.

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