Aldi takes a swipe at Elon Musk’s Twitter rebrand as its cheeky trolling campaign of other companies continues

• Supermarket giant Aldi poked fun at Elon Musk’s rebranding of Twitter 
• Read More: Did Simpsons show predict Twitter’s new X logo?

Supermarket giant Aldi is known for having pocket-pleasing prices, middle aisles of wonder, Cuthbert the Caterpillar and of course, a hilarious social media team.

In response to Elon Musk changing the name of Twitter to X, the squad behind the hashtag FreeCuthbert couldn’t resist poking fun at the rebrand – cementing their reputation for poking fun at other companies. 

The Tesla founder stunned the world this week when he revealed the new logo and moniker of the popular platform. 

Feedback on the switch has been met with mixed reviews, with many taking the opportunity to mock the swap and removal of the famous blue bird. 

Taking their shot, the UK Aldi team shared an image of a ‘new’ logo, writing: ‘Now launching….AldX, (It’s the same as Aldi we just fancied a change)’.

Fans rushed to congratulate the brand for teasing Elon so well and applauded their sense of humour

Social media followers loved the joke and rushed to heap praise on the team for light-hearted humour. 

One person wrote: ‘Have to admit, this social media team is bloody funny. It’s definitely one of the best corporate accounts. I still remember the tweet about Eurovision scoring being as complicated as Tesco Clubcard prices from a few years back.’

‘You guys are hilarious!,’ added another user.

Someone else simply wrote, ‘hahahahahahahaha,’ while another cheekily suggested it was pronounced ‘All D**ks’. 

‘Is it for over 18’s only?,’ asked another user.

However, some people took it upon themselves to tag Elon Musk, encouraging him to sue. 

One unhappy soul wrote to the SpaceX CEO: @elonmusk copyright infringement right here. technically they used your brand for commercial use as they are verified and most likely get ad revenue from the ads in the replies to this.’

It’s not the first time the budget retailer has used its social media account to poke fun at other businesses. 

In 2021, M&S sued Aldi, claiming that its ‘Cuthbert the Caterpillar’ cake was a direct copy of M&S’s Colin the Caterpillar, which has been in production since the 1990s.   

Aldi’s followers loved the jokey rebrand with many declaring the staff behind the tweets deserved a pay rise, although some tried to get them in trouble with Elon 

Billed as the ultimate food fight, the two went head-to-head over ‘Caterpillargate’ with the German discount store making the most of the situation and the publicity, starting the ‘Free Cuthbert’ hashtag, which trended constantly on Twitter.

In a series of tweets, Aldi poked fun at its 136-year-old rival, dubbing the chain ‘Marks & Snitches’.

But last year both supermarkets confirmed an agreement was struck to resolve the conflict. 

Meanwhile, Aldi hilariously quipped that Cuthbert was now ‘free’ following the dispute, and announced his return on billboards on a van parked outside branches of M&S. 

In the same year another fight broke out between the two over a gin Aldi sold that M&S believed to have been modelled on their own. 

Aldi has form for trolling other supermarkets, and cheekily announced the return of the Cuthbert cake on a billboard outside of M&S 

Aldi played the publicity game by making light of the situation by poking fun at themselves on social media, earning them more popularity

Aldi’s social media team love to reply to their customers, getting involved with the jokes like this unfortunate looking Peppa Pig ice lolly

The two retailers eventually settled their court cases and Aldi took great delight in again using the situation to their advantage

Earlier this year Aldi joked they would have to ‘cancel the crowns’ on their own caterpillar cakes after M&S shared their promotion

Earlier this year Aldi delighted in throwing ‘shade’ on Marks & Spencer after the supermarket was accused of ‘ripping off’ another trademark name. 

Staff at London pub-chain ‘The Craft Beer Co’ were made aware that a T-shirt being sold by Marks & Spencer, featured the chain’s trademark name in a graphic on the front and back.

The company itself took to social media to question the similarities, writing on Twitter: ‘Hey @marksandspencer what’s the idea with these T shirts!?.

‘Can we expect a royalties cheque in the post!? Surely one Iconic British Institution shouldn’t be ripping off another…!!?’

Revelling in the accusation, Aldi took to social media to stir the pot, retweeting an article about the situation and writing: ‘OH HOW THE TABLES HAVE TURNED.’

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