Being a mum isn’t always easy – and being a celebrity mum is no exception.
Just like the rest of us, the glitz and glamour of their showbiz lifestyle is no match for the challenges of parenting, which often at times involve sleepless nights, epic tantrums and more dirty nappies than you can shake a stick at.
But thanks to the help of a few iconic brands, doting mums like Vogue Williams, Stacey Solomon and Molly-Mae Hague have been able to navigate motherhood with ease, with several stars even sharing their must have products online, with a little help from social media.
Here, we take a closer look at some of the best loved baby brands adored by our favourite stars.
Clevamama – Vogue Williams
Irish baby brand Clevamama may not be on everyone’s radar, but it certainly earned the notice and approval of mum of three Vogue Williams, who couldn’t get enough of their latest product the Clevamama air purifier.
Considered an essential product in her household, the adorable product not only looks cute, it filters out 99.95% of indoor pollutants that can trigger asthma and allergies such as pet hair, pollen, dust, and bacteria with medical grade filters.
“It’s the must have product that I now wouldn’t be without,” raved the celebrity mum.
Silver Cross – Olivia Bowen, Malin Anderson & The Royal Family
Widely known as the royal family’s pram of choice for almost a century, Silver Cross prams have carried the late Queen Elizabeth, her children, grandchildren and even Prince George!
Yet despite the royal seal of approval, the company also has it’s fair share of celebrities that have fallen in love with the stylish designs, including Olivia Bowen and Malin Andersson.
With a variety of models and price points on offer, two of the most popular choices are the Dune pushchair, priced at £795 and the Reef pushchair which retails for £895.
Elvie – Molly Mae Hague
There’s no denying that Molly-Mae Hague’s journey into motherhood has captured the hearts of the nation, with the popular star documenting her journey every step of the way.
Thanks to her candid accounts of her pregnancy journey, fans at home were able to take a first hand glimpse at some of the products the star has purchased to help make her life as a new mum that bit easier.
Among her must-have buys, Molly’s jam packed baby shelf revealed that she is using the Elvie breast bump to help feed her daughter Bambi, priced at £269.
Although the process of breastfeeding hasn’t been easy for Molly-Mae, as she initially struggled to produce enough milk to feed her little one, thanks to some perseverance and getting into a regular pumping and feeding schedule, the star has since revealed that finally being able to produce enough milk “really perked her up.”
Taking to Instagram to explain her situation, Molly didn’t hold back as she candidly admitted what was going on.
”Had a super low supply yesterday, literally couldn't get a single droplet of milk from me. So, for the first time, we had to give Bambi some formula because she just wasn't sleeping from being starving/ not getting enough breast milk as my body couldn't provide it," Molly explained.
"I think it's from being so exhausted. It was a really crap moment for me but I'm REALLY determined to not give up, hopefully it was just a bad day. I have just managed 4oz in one pump so that's really perked me up," the new mum added.
Ryloobaby – Stacey Solomon
Stacey Solomon is often regarded as the queen of affordable luxury and homemade gifts, so it comes as no surprise that one of her favourite brands is independent store Ryloobaby.
Launched on Etsy, the Derby based baby brand soon caught the attention of fans around the world, when Stacey debuted a stylish baby sling by the brand to carry her newborn daughter Belle.
Suitable for the first year or up to 15kg, the soft stretchy cotton provides the perfect way to securely carry your little one while also enjoying some handsfree bonding time with your baby.
Priced at a very purse friendly £21.99, the budget buy is well worth the investment.
LittleSquidges – Mrs Hinch
Another homegrown brand loved by the stars is East Sussex based clothing company Little Squidges, where everything is completely made to order.
The adorable clothing company produces multi-award winning children & baby clothing and counts both Mrs Hinch and Stacey Solomon among their fans.
So much so, Mrs Hinch even dressed her son Ronnie in the brand’s super chic Christmas Dungaree Romper, while announcing they were expecting Baby Hinch #2 back in 2021.
Sweet Dreamers – Molly Mae Hague
Another of Molly-Mae’s adorable additions to Bambi’s nursery, is a cloud shaped nightlight and thermometer from brand Sweet Dreamers.
Named Misty the Smart Cloud, the 4 in 1 product acts as a nursery thermometer, sleep inducing light show, sleep trainer and personal assistant, all combined into one super cute and super smart product.
Priced at £59.99, not only is the product easy to use, it also provides a calming and entirely Instagram worthy aesthetic for any new mums hoping to show off their nursery.
The company behind the product is no stranger to creating celebrity approved products, as they are also the brains behind baby must-have Ewan the Dream Sheep, which is loved by both Stacey Solomon and Ferne McCann.
Aden & Anais – Kate Middleton
Aden + Anais has long since been a staple among celebrity parents, with stars such as Beyonce, Sienna Miller, Khloe Kardashian and Jessica Alba all being big fans.
But it was Kate Middleton approval that propelled the brand to megastardom, after she emerged onto the steps of the Lindo Wing in July 2013 to introduce Prince George to the world while swaddled in one of their muslins.
Since then, the Australian brand’s iconic cloths have become a must-have staple for many mums around the world, with the Sweet Bird Print, the same one used by the Princess of Wales, becoming one of the most coveted designs out there.
The design comes in a pack of four called Jungle Jam, and retails at £49.50
Nala’s Baby – Gemma Collins
As a doting stepmum to her partner Rami’s son, Tristan, Gemma Collins is no stranger to finding the perfect product to help take care of his young skin.
Which is why she partnered with Nala’s Baby in 2022, to help promote the 99% natural brand and encourage more mums to embrace the potential of skincare free from chemical nasties.
Eczema friendly and dermatologically approved, all items in the range are 100% vegan, but best of all, the products start at just £5.50, making them a very purse friendly option for any curious parent out there to try.
ComoTomo – Kim Kardashian
For someone that lives an extravagant lifestyle, it may surprise fans to know that Kim Kardashian is actually a big fan of budget friendly baby buys.
While many fans might have anticipated something a little more avant-garde to represent Kim’s often lavish taste, her go-to baby bottle is actually a 5-Ounce Comotomo Baby Bottle, which retails at a mere £15.
Touted as the new “natural feed’ bottle, the bottle features a "no-drip design,” while the material feels like soft skin, and has a "natural shape and curve," for your baby to enjoy.
Cybex – Princess Eugenie
Just one day after welcoming their firstborn child, Princess Eugenie and husband Jack Brooksbank soon sent crowds wild as they emerged from the Portland Hospital in London with their newborn, August Philip Hawke Brooksbank with them.
While the little one himself was a huge delight, many eagle eyed fans couldn’t help but notice the car seat the couple had opted for to take him on his first ever car ride.
Opting for an infant car seat by popular brand Cybex, August took his first ride in the Cloud Z i-Side car seat, which is suitable for babies up to 24 months.
Retailing at £239, the seat features integrated side-impact protection to keep baby safe, as well as a 180° rotating feature which means the seat can be swivelled to make getting in and out of a vehicle that little bit easier.
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