Beauty fans go wild over cult skincare brand FINALLY launching in UK

Beauty fans go wild over cult US skincare brand Drunk Elephant that’s FINALLY set to launch in the UK – and 16,000 customers are already on the waiting list

  • US-based brand Drunk Elephant will be available in the UK from next month 
  • The products only contain ingredients that ‘directly benefits the skin’s health’
  • The skincare brand is one of Sephora’s bestsellers and is an Instagram favourite

Beauty fans are going wild over cult skincare brand Drunk Elephant as it prepares to launch in the UK next month.

The US-based company already has 16,000 customers on its waiting list in Britain, where it will be stocked at SpaceNK and Cult Beauty.

Drunk Elephant, which is one of Sephora’s bestselling brands, only includes ingredients that it says directly benefits the skin’s health.

The products don’t contain any of ingredients which the brand dubs the ‘Suspicious 6’, which it says means they’re ‘appropriate for all skin’.

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Cult skincare brand Drunk Elephant is set to launch in the UK next month. Pictured are a range of the products from the US-based brand

The range, which will be available in the UK from October 3, includes the brand’s popular Lala Retro Whipped Cream moisturiser, priced at £60.

Other products in the range include the B-Hydr Intensive Hydration Serum, priced at £52, and the Virgin Marula Luxury Facial Oil, priced at £72.


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Beauty fans have been taking to social media to express their excitement over Drunk Elephant’s UK launch.

One wrote: ‘Drunk Elephant is coming to the UK. Someone hold me back’.

Social media users have been expressing their excitement over the UK launch of Drunk Elephant, describing it as ‘about time’   

Another added: ‘Omg so excited!!! Thank you DE for (almost) landing in the UK been waiting for ages.’ 

Meanwhile, one person joked: ‘News: @mydrunkelephant is launching in the UK. My bank account: oh no.’ 

Drunk Elephant has quickly been a cult favourite since its launch in 2014, with the brand’s colourful cosmetics regularly shared on Instagram.

None of the products contain the ‘Suspicious 6’: essential oils, drying alcohols, silicones, chemical screens, fragrance or dyes and SLS .

Products that will be available in the UK include Drunk Elephant’s popular Lala Retro Whipped Cream moisturiser (above), priced at £60 


Drunk Elephant’s Virgin Marula Luxury Facial Oil, priced at £72, (left) and the Shaba Complex Eye Serum, priced at £60 (right) will also be available in the UK range 


Other products include the B-Hydr Intensive Hydration Serum, priced at £52, and the T.L.C. Framboos Glycolic Night Serum, priced at £90 

The brand claims that these ingredients are at the root of almost all skin problems they encounter. 

Discussing her vision for the brand, founder Tiffany Masterson has previously said: ‘One of my motivations in developing Drunk Elephant was to create a brand that was as effective as any clinical brand and as safe as any natural brand. 

‘I couldn’t find anything out there that fit that description. 

‘I was also attracted to the concept of having healthy skin that ages gracefully and doesn’t always need to be covered by makeup.’ 

Beauty fans took to Twitter to say they ‘can’t wait’ for Drunk Elephant to finally launch in the UK next month 

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