A bikini designer flaunted her cellulite-covered bum in a bid to teach women it's important to "celebrate" features.
Karina Irby is known for sharing body positive content with her 1.2million Instagram followers and in a recent post, showed off her cellulite in a bid to normalise skin markings.
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In the candid snap, the curvy babe flaunted her peachy bum which is covered in cellulite.
Karina posted the picture to try and show women what normal bodies look like, and to instil the idea that it's important to love the skin we're in.
She said her new collection is all about celebrating features and showing them off, so she flaunted her bod to set an example to others.
The blonde beauty regularly shows off her curves, and uses her social media platform to promote body acceptance.
Her aim is to encourage women to realise it's normal to have lumps, bumps, cellulite and tummy rolls.
She wants to help break the myth that women always look "perfect", as some highly-edited images on social media would suggest.
Writing on Instagram, Karina said: "Cellulite popping goodness. Can you spy the Nemo print? And how much do we love Nemo?
"Just like our beautiful sea life we too have our own unique markings! It’s time to celebrate your features and show them off.
"And that’s what our entire new collection is all about! Less than two weeks."
Since Karina shared the picture more than 11,700 have liked it.
Over 100 people also commented on the post, and Karina has been told she's "body goals."
One person said: "This photo is amazing. Look at you babe, look at you!"
Another added: "Wow. Your man is lucky."
Meanwhile, a third commented: "I love this message, and I love you."
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