A man has gone viral after posting a video of his Magnum stick – with no ice cream inside.
Jake showed the ice cream stick to the camera before revealing the content inside the crunchy chocolate coating.
"I'm just eating my Magnum as normal, yeah? What the f*** , nah…one bite," he said, adding to ask the company to "sort it out".
The video was viewed more than two million times in two days and many viewers were baffled how it happened.
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Magnum also jumped in and left a message to Jake, saying: "Hmm…Magnum ice cream without the ice cream?
"Please drop us a DM and we will get this sorted for you. Sorry about that!"
While many figured out Jake was pullling a joke, they were stunned when they realised Magnum fell for it.
One said: "They thought it was real, I can't."
Another wrote: "Stop! They actually commented haha."
Magnum replied seven hours later and admitted: "We fell for it. Actually fell for it.
"Seriously though, can you show us how you did this?"
Jake kept the secret to himself as others suggested the ways he could have done it without breaking the chocolate coating.
"He poked a hole in it or it had a crack and let the ice cream melt out I believe," a viewer wrote.
A second joked: "You guys just forgot to put ice cream in your ice cream."
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Others shared their thoughts of Magnum ice creams and many pointed out that the chocolate coating is the "best part".
"I love Magnum but too expensive!" one fan said.
"To be honest, Magnum should make chocolate bars," a second suggested and a third chimed in: "I would love that, I never eat the ice cream, only the outside."
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