Early Grammy ratings suggest 2020 on track with 2018 low

It was a night of high highs for artists like five-Grammy-winner Billie Eilish — and low lows, especially for the broadcast itself.

The 2020 Grammys (see the full list of winners here) netted a 4.7 share among adults 18-49 and 16.5 million viewers during its Sunday night broadcast from the Staples Center in Los Angeles, according to preliminary ratings.

Despite a 5% dip in that key demographic, the early numbers still show CBS winning a Sunday night flooded with repeats on other networks, scoring a 4.1 rating and 15 million viewers in the 7 to 11 primetime slot.

The “fast affiliates” 16.5 million viewer tally suggests 2020’s broadcast is on track to match up with 2018’s nine-year ratings low of 19.8 million viewers, Deadline reports. However, this unadjusted data will definitely fluctuate a little when final numbers are released later Monday.

Right now, numbers appear to be down by about 3.4 million over 2019, when the program saw a boost in viewers — 19.9 million pairs of eyeballs — after 2018’s particularly poor showing.

CBS preemptively warned that the metrics may be off, since Nielsen has stopped measuring the metered market numbers. As a result, the numbers only show how many people watched the program live.

Still, the ratings reflect a downward trend for the annual show, which just wrapped its 62nd year.

The show was an usually somber one, kicking off just hours after the death of Kobe Bryant, his teenage daughter Gianna and seven other passengers aboard his private helicopter. Artists such as Lizzo and host Alicia Keys paid tribute to the late basketball great throughout the night.

Another emotional moment was singer Demi Lovato’s first performance since her 2018 overdose. The 27-year-old debuted her new song “Anyone” through tears.

And, in memory of Prince, Usher, Sheila E. and FKA Twigs performed a tribute medley — which didn’t quite land.

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