Fashion Nova model promotes huge Black Friday deal with very sexy lingerie pic

Black Friday is back with a bang – and during the annual shopping event, retailers are working hard to catch shoppers’ attention.

This year, we’ve seen pub discounts, cheap chocolates and even cut-price sex dolls thrown into the mix.

And Fashion Nova has come up with a cunning way to stand out from the crowd.

READ MORE: Black Friday 'dos and don'ts' as Brits warned of scams ahead of weekend sales

To mark the occasion, the online retailer posted a very sexy advert on Instagram.

They promoted a photo of a model wearing lacy lingerie, along with the caption: “Let’s take off our clothes and roll around in huge savings”.

Fashion Nova also added to the cheeky advert by scrawling a message across the model’s chest.

Anyone that takes a closer look at her curves can read the prompt: “Stop scrolling. Shop 50-85% off”.

Well that’s one way to get customers to the website!

The saucy snap garnered more than 3,600 likes and plenty of positive comments.

One fan joked: “Yeah, yeah. HUGE saving.”

Another said: “I want these.”

A third wrote: “OK. Come to me!”

And a fourth added: “Yes please!”

This isn't the only Fashion Nova advert to cause a stir this Black Friday.

Previously, a model rocked an extreme top as the Los Angeles-based store launched "huge" deals.

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