How to eat free McDonald’s for the rest of your life

You could eat Big Macs for free for the rest of your life! (Although it’s unclear how many years you’ll last on that diet.)

McDonald’s is promising free food “for life” to the lucky winner of the McGold Card.

The card, which will be awarded to a random winner who places an order through McDonald’s online ordering system now through Aug. 24, is worth two free meals a week for 50 years, valued at $52,350. That’s a hell of a lot of fries for your average human, but “less than one corporate Christmas party” for the megacompany, as branding strategy expert Rob Frankel puts it to USA Today.

Frankel’s wary that it’s going to amount to much for the burger-slingers.

“I don’t think it’s going to do anything to encourage the app usage,” he says.

Plus, your odds are so slim. “You have a much better chance of winning a state lottery than picking something like this up,” he adds.

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