BooHoo is a global brand for all girls, they believe in affordable fashion for all. They are the number 1 destination for fashion and lifestyle for all the occasions in your life. BooHoo aims to empower you to look and feel confident. To increase your self-esteem and body positivity to help you realize your true potential.
The fashion brand announced the partnership via social media posts on Tuesday, September 6. In her new role, Kourtney, who has long advocated for environmentally conscious practices, will launch two collections that offer garments made of “recycled fibers,” Boohoo revealed in a press release.
The first collection of the brand will launch on September 13 during New York Fashion Week—with 46 pieces and vintage styles sourced by Glass Onion Vintage. Shoppers can expect to find dresses, coats, loungewear as well as boots and sandals; the capsule ranges in price from $6 to $100. The second collection is set to drop in the spring.
Kim Kardashian is seen modeling a metallic puffer, a leather jacket and a sheer dress in photos shared via social media.
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Speaking on her decision to align with BooHoo, the Hulu star revealed that she was skeptical at first.
“When BooHoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fashion industry on our planet,” the TV personality said in a statement. “BooHoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part.”
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements.” She added.
Kourtney’s attempt to make a greener fashion industry extends beyond clothes.
Kardashian is partnering with BooHoo to release a social content series that follows her as she brings the collection to life, learns more about reducing fashion’s carbon footprint, and speaks with sustainability experts.
“We are delighted to be working with Kourtney,” Carol Kane, co-founder and executive director BooHoo group, said in a statement. “We all know there’s an environmental and social cost to producing clothes, but there are ways the fashion industry can be smarter. BooHoo has taken the bold decision to listen to our customers when they tell us they want to make more sustainable choices, but that the jargon makes it hard to really understand what their options are.”
However, Kane asserted that “education is key,” and together Kardashian and BooHoo are using this partnership as an opportunity to “deliver something we don’t believe has been done before.”
BooHoo just recently posted on their official twitter account, “Sneak peek of BOOHOO by KOURTNEY KARDASHIAN BARKER ⚡️The exclusive collection launching September 13th.”
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Sources: US Magazine
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