According to various reports, Kylie Jenner, the 26-year-old billionaire, is set to debut her new fashion line, putting her in direct competition with her sisters Kim and Khloé Kardashian.
As per Page Six, sources have confirmed that Kylie has partnered with the renowned fashion duo Jens and Emma Grede, who are responsible for the thriving Skims by Kim and the Good American brand by Khloé.
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“All the girls each have their own vision,” a source told the outlet. “They inspire and whip each other up. They’re all so different and independent, but they give each other a ton of advice.”
If Kylie’s new fashion brand is half as successful as her makeup company, Kylie Cosmetics, it’ll be a huge success. Since launching the makeup brand in 2015, Kylie has transformed it into a billion-dollar brand.
In late 2019, Jenner made a significant business move by selling a majority stake of 51% in her cosmetics and skincare brand, Kylie Cosmetics, to Coty for a substantial $600 million. This transaction valued her company at an impressive $1.2 billion.
But Kim’s company SKIMS is nearly quadruple the value. Just last month, Kim’s shapewear and lingerie brand reached an astonishing valuation of $4 billion. Additionally, she’s currently engaged in discussions with Coty regarding the possibility of repurchasing the minority share she had previously sold in her beauty company, Skkn.
“It has grown quickly, and we’re so proud of that,” Kim said of reaching a $4 billion valuation. “We’ve had a really good flow of product launches.”
Introduced in 2019, Kim initiated the shapewear brand, which has since broadened its offerings to encompass an array of attire, ranging from swimwear to comfortable lounge outfits. SKIMS has outlined its intentions to venture into men’s apparel come autumn.
The escalating value of SKIMS is evident, and this expansion goes beyond the diversification of its product range. A few month ago, SKIMS officially announced its plans to inaugurate its inaugural flagship store within the United States.
A post shared by SKIMS (@skims)
Preparations are currently underway for the launch of a physical retail outlet by the company, set to commence its operations in Los Angeles early in 2024. A retail space spanning more than 5,000 square feet has reportedly been secured for this purpose. This establishment will find its place on Sunset Boulevard, strategically positioned near establishments such as Supreme and Kilth.
Needless to say, Kylie has some big competition if she hopes to make her own fashion brand as successful as Kim’s SKIMS.
Sources: Page Six, New York Times,
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