Meghan failed to showcase British fashion on royal tour

Meghan’s missed a trick! Less than a THIRD of the 74 labels the Duchess wore on the royal tour were British brands – and US designers were her favourite

  • Duchess, 36, wore labels such as Burberry and Stella McCartney on royal tour
  • She favoured US brands, wearing 25 different labels by American designers
  • Of the 19 British brands she championed, 11 were an accessory or footwear 
  • Meghan has previously favoured Canadian and US labels on royal engagements 

With a dizzying 41 outfit changes over the course of 16 days on the royal tour, it’s no wonder the Duchess of Sussex managed to showcase no fewer than 74 designer labels on her journey through four countries. 

While royal women are expected to practice ‘diplomatic dressing’ while abroad by showcasing fashion from the host nation, it’s also a chance to fly the flag for British fashion by wearing UK designers. 

However, Meghan fell short of championing UK labels during the royal tour, wearing only 20 British designers out of 74 labels – the value of almost £118K. 

Designers from the US were LA-born Meghan’s go-to, wearing 25 different American brands – and some on multiple occasions. 

Celebrity stylist Lucas Armitage told Femail that Meghan seems to have missed a trick in not taking the opportunity for more obvious promotion of her adopted home. 

‘The UK fashion business is in a state of crisis,’ he said. ‘We have seen huge fashion business with the Royal Warrant such as House of Fraser close stores and undergo major financial issues. 

It’s no secret Meghan like Kate has a the power to boost any brand by choosing to wear a certain piece or designer so it would have been great to Meghan choose more British brands to showcase on a global scale.’ 

For her speech at Government House on 28th October, Meghan wore a navy cocktail dress by New York-based Gabriela Hearst; a necklace by British designer Jessica McCormack; earrings from Canadian jeweller Birks; shoes by US brand Stuart Weitzman and carried a clutch by French design house Dior 

This gown was certainly Meghan’s most breathtaking fashion moment of the tour, but she chose US-based Oscar De La Renta for her most standout look, teamed with pumps by Italian label Aquazzura

The British brands that received a seal of approval from Meghan during the royal tour include Stella McCartney and Antonio Berardi as she wore both designers twice – although two of these dresses were recycled and had been seen before. 

When the Duchess did add a UK label to her outfit, it was often in the form of an accessory of pair of shoes, rather than a focal point such as a Burberry coat or Roksanda dress. 

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Of the 19 British labels she wore, 11 were a coat or dress while the rest were jewellery, footwear or hats.  

It’s not the first time that Meghan has missed an opportunity to champion the best of British design. 

The Duchess took the opportunity to showcase her wedding designer, the French label Givenchy on a walkabout in Rotorua on the final day of the royal tour, teamed with Italian Manolo Blahniks

On a visit to Maranui Cafe in Wellington, Meghan wore a trench by Canadian label Club Monaco, a sweater and jeans from Australian labels Jac + Jack and Outland, and boots from US brand Stuart Weitzman 

The Duchess of Sussex wore a coat by Italian design house Armani, a skirt by German favourite Hugo Boss and a shirt from Scandi brand & Other Stories for her first official visit to the county that inspired her name

On her first official visit to Sussex, the county that inspired her royal title, she opted for a cream coat from Italian design house Armani, believed to have cost around £2,000, and a £369 leather skirt by German brand Hugo Boss.

She teamed the ensemble with a £69 shirt from & Other Stories, which is part of the Swedish H&M group and carried a £1,685 handbag from trendy New York designer Gabriela Hearst.

Meghan’s preference for North American brands has been evident since her wedding to Harry in May 2018.

The labels Meghan wore on the royal tour 


Stuart Weitzman 


J. Crew 


Adina Reyter 

Sarah Flint 

Brandon Maxwell 

Misha Nonoo 

Serena Williams 




L’Agence ‘Brea’ 





Veronica Beard 

Banana Republic 

Adina Reyter 

Oscar de la Renta 

Theodore Scanlan 


Gabriela Hearst 




Pascale Monvoisin 

Maison Kitsune





Manolo Blahnik



Loro Piana


Boss by Hugo Boss 


Karen Walker 

Maggie Marilyn    


Philip Treacy 

Shaun Leane


Emilia Wickstead

Tabitha Simmons

Stella McCartney

Winser London

Jimmy Choo

Stephen Jones


Pippa Small

Self Portrait

Antonio Berardi


Jessica McCormack

Seasalt Cornwall

Muck Boots Company

Lavender Hill Clothing


Emily Mortimer


Club Monaco 


Jason Wu




Karen Gee 

Martin Grant 

Natalie Marie 

Dion Lee Outland 



Jac + Jack








& Other stories   

In September it was reported that out of the 22 outfits she had appeared in since she joined the Royal Family, only two were by British labels.

She’s mostly to be seen clad in North American designs – usually blue-chip brands including Ralph Lauren, Carolina Herrera and Oscar de la Renta.

She has also favoured legendary European fashion houses such as Prada, Dior and Givenchy.

It’s believed that the influence of her best friend Jessica Mulroney may be the reason for Meghan’s loyalty to little-known Canadian labels such as House of Nonie and Judith & Charles, which are closely associated with the Canadian stylist.

These brands that were hitherto unknown to the British public are naturally thrilled by the publicity boost.




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