Prada collaboration with Adidas sends fans wild

Prada sends fans wild as they announce a collaboration with Adidas – and witty shoppers are branding the anticipated collection ‘Pradidas’

  • Prada and Adidas have announced they are collaborating on a new line together
  • The high end designer and sports brand will bring out a collection next month
  • Fans shared their delight over the announcement which they branded ‘Pradidas’

High end designer Prada has sent shoppers into a frenzy after revealing that they are soon to release a collection with high street sports brand Adidas. 

Both brands took to their social media accounts to announce the collaboration this weekend, revealing that the already much-anticipated line is ‘coming soon’.

Witty fans quickly branded the partnership ‘Pradidas’, and shared their excitement over the release.  

High end designer Prada has sent shoppers into a frenzy after revealing that they are soon to release a collection with high street sports brand Adidas

Both brands took to their social media accounts to announce the collaboration this weekend, revealing that the already much-anticipated line is ‘coming soon’

The picture shared to Twitter and Instagram shows a white Prada bag with a blue and black Adidas shoebox emblazoned with their two popular logos. 

Racking up thousands of likes, one witty wordsmith replied: ‘Missed opportunity. Pradidas’.

Another added:  ‘Yay! my bank account is ready to be emptied!’, while one agreed: ‘This will be a sick collab’.

Elsewhere one noted: ‘So Adidas & Prada want to team up… You know what else got better when the Germans & Italians teamed up? Lamorghini!’.

A fan said: ‘Yay! my bank account is ready to be emptied!’, while one agreed: ‘This will be a sick collab’

Witty fans quickly branded the partnership ‘Pradidas’, and shared their excitement over the release

The collection will launch two footwear styles next month, followed by a sailing line under the Luna Rossa label in 2020, with the limited edition pieces produced by Prada in Italy. 

A spokesperson confirmed: ‘The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies.

‘The new vision draws inspiration from the rich legacies of both to re-engineer timeless icons, and leverages the houses’ technological footprint to innovate.’

This is the latest in a long line of collaborations for Adidas of late, with the sports brand teaming up with Stella McCartney, Rick Owens, Raf Simons and Kanye West’s Yeezy line in recent years. 

Elsewhere one noted: ‘So Adidas & Prada want to team up… You know what else got better when the Germans & Italians teamed up? Lamorghini!’

 

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