Is the royal wedding making YOU feel more patriotic? A third of us say we are PROUDER to be British as the world awaits Harry and Meghan’s big day
- A new survey has revealed that royal wedding fever has swept the whole nation
- Over a third of Britons polled feel proud to be British because of the wedding
- Quarter of young people said they were more likely to visit royal attractions
With a little over a week to go before Prince Harry and Meghan Markle tie the knot at Windsor Castle, royal watchers’ excitement has reached fever pitch.
But it seems its not just longstanding fans of the monarchy who are on tenterhooks ahead of the big day – a new survey has revealed more than a third of Britons feel more patriotic as a result of the impending royal wedding.
Research, carried out by Mintel, revealed that national pride is at a particular peak in London and the West Midlands, with 36 per cent of people polled admitting to feeling more patriotic.
Warm sentiments sparked by the wedding are at their lowest north of the border in Scotland, where the figure dropped to 26 per cent.
A survey by Mintel found that over a third of people feel proud to be British because of Prince Harry and Meghan Markle’s wedding
And the events of May 19th are impacting more than just national pride.
Mintel’s survey of 4,000 people revealed that a quarter of young people are more likely to visit royal attractions – such as Harry and Meghan’s wedding venue, Windsor Castle – as a result of the world’s newfound fascination with their transatlantic romance.
Nearly a quarter of Britons aged between 16 and 24 said the wedding is making them want to find out more about the Windsors, such as by watching films or TV shows about or inspired by the family.
This compares to 16 per cent of the nation as a whole, and just nine per cent of over 65s.
The survey also indicates the couple’s nuptials will also boost homegrown businesses, as 17 per cent of people want to buy more ‘made in Britain’ products in the run up to the big day.
Shoppers in London are the most keen to buy local, with 22 per cent more likely to embrace ‘brand Britain’.
The lead up to the big day on May 19 will see a huge boost to tourism, as a quarter of young people are more likely to visit royal attractions
One in five Americans expressed an interest in visiting royal attractions following the wedding
Across the pond, Meghan’s countrymen are feeling similarly swept up in royal wedding fever.
One in five Americans (19 per cent) polled by Mintel expressed an interest in visiting British royal attractions. The figure rose to 28 per cent among 18 to 24-year-olds.
Of this young demographic, 30 per cent said they would like to find out more about the Queen and her family, while 28 per cent said they were proud to have an American join the British royal family.
But 11 per cent of Americans in the 18 to 24 age group said they did not know who Prince Harry and Meghan Markle were, or had not heard of them.
And despite Meghan having fast become a fashion icon, only 8 per cent of Britons surveyed said they’ve bought or may buy fashion inspired or worn by her or her husband to be.
And despite Meghan Markle’s reputation as a style icon, only 8% of Brits say they’ve bought or may buy fashion inspired/worn by her or Prince Harry.
The couple will marry at St George’s Chapel at Windsor Castle in England next week
Mintel spokesman Jack Duckett said: ‘As well as a morale booster for Brits, the considerable global media attention the royal wedding is attracting also underlines the commercial opportunities for ‘Brand Britain’.
The OTHER big event on May 19th…
For those unlucky enough to have been missed off the royal guest list, three in ten (30 per cent) Brits say they’re proposing to watch the royal wedding on television, with 82 per cent of these avid monarchy followers planning to throw their own viewing party or watch in the comfort of their own home.
But 26 per cent of Brits admit they will be watching the FA Cup Final, rising to 40 per cent of all males polled.
‘This includes increasing tourism to the UK, with people encouraged to come and see British landmarks for themselves. And beyond the actual wedding day, the halo effect can provide a big boost to British brands, as viewers take inspiration from everything from the bride’s dress designer to the cake baker.
‘While the British royal family has long been popular with older generations, in recent years the celebrity nature of the younger royals, as well as shows such as Netflix’s The Crown, have helped bolster interest in the British monarchy among younger adults – both at home and abroad. This only expands the commercial benefits of this wedding, as it brings ‘Brand Britain’ to a younger, global audience.’
Prince Harry and Meghan Markle met in the summer of 2016 after being set up on a blind date by a mutual friend, thought to be fashion designer Misha Nonoo, and Prince Harry confirmed their romance in November 2016.
Just weeks later the Prince visited the American actress on set of Toronto-based legal drama Suits, before the couple were first sighted together in London during December 2016.
The duo then made a number of low key appearances together in 2017, and announced their engagement in November 2017, spending Christmas together with the Queen at Sandringham.
The couple will marry on 19th May 2018 at St George’s Chapel at Windsor Castle in England.
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