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Kim Kardashian’s shapewear empire is stretching into new categories.

The reality star’s Skims brand launched a new collection of bras on Tuesday, featuring a range of styles Kardashian called “the most comfortable bras you will ever wear” in an Instagram video earlier this month. 

While the brand also sells bralettes, the fresh drop features a selection of underwire styles, which she called the result of “three years of development,” including a “year of fitting trials and wear tests.”

“I’ve always found bras to be so uncomfortable and constricting,” the 41-year-old shapewear mogul explained in the clip, saying her bra was once “the first thing [she] took off when [she] got home.” 

“We started to develop underwire bras because I really wanted to figure out how to blend the comfort and ease of a bralette with the shape and support of an underwire bra,” she added.

In true Skims fashion, the collection also comes on the heels of a headline-making ad campaign starring Brooke Shields, Chelsea Handler, Juliette Lewis, Cassie and more.

Chelsea Handler was among the stars who stripped down for the Skims shoot.

skims/Instagram

The new bras are available in Skims’ signature neutral shades.

skims/Instagram

Cassie also appeared in the star-studded Skims campaign.

skims/Instagram

Becky G modeled styles from the launch.

skims/Instagram

The line features “naked” wireless bras in addition to balconette and mesh styles.

skims/Instagram

The bras hit the Skims website on Sept. 27.

skims/Instagram

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