Serenity and calm – that’s the vibe we’re going for in 2024.

That’s why Dulux’s forecasted colour of the year for 2024 is Sweet Embrace, a modern shade of pale pink that ‘has a softness to it that calms the senses and creates an atmosphere of serenity – like a whisper of reassurance,’ according to Dulux creative director and colour expert Marianne Shillingford.

The ideal neutral, Sweet Embrace was crowned colour of the year by leading interior designers from around the globe, who joined Dulux to choose a colour they felt represented the mood of the world.

Frankly, we love it: it’s a genuinely great base shade that can fit a variety of colour palettes, from bright and uplifting dopamine designs to earthy and tranquil coastal grandmother vibes. 

Plus, it’s a pretty timeless shade of pink that changes ever so slightly when the sunlight hits it, according to Dulux, appearing crispier in the morning, blush pink at midday and more violet in the evening. 

‌’While being a beautiful standalone colour, it’s a hue that perfectly combines with so many other shades making it a cheerleader in colour form,’ says Shillingford

‘Sweet Embrace celebrates and optimises every shade around it so you can build a totally individual space in any room. 

‘It’s the perfect modern neutral that you can use with confidence, knowing it will unite each element from furnishings to artwork whilst creating a gently uplifting atmosphere.

‘We’re all running non-stop these days, so it’s important that our homes provide us a raft in the storm, where we feel safe to take time out from facing our toughest challenges. 

‘A shade as subtle and versatile as Sweet Embrace encourages us to get quietly creative and fashion spaces that allow us to be our best, most authentic selves – and vitally, feel completely at home.’

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