The fastest growing beauty trend for each country revealed

Brits love red nails, Americans adore braids and Australians are all about pink hair: The fastest growing beauty trends for each country revealed

  • Pinterest announced their leading beauty trends from around the world for 2018
  • Bold, quirky eyes are in with Brits loving silver and Americans rocking purple
  • A growing body of Australians are dyeing their hair pink and ‘marbling’ their nails
  • Japanese girls are wearing orange blush while Spaniards adore long eyelashes

For many years now, beauty enthusiasts all over the world have turned to Pinterest in search of makeup and hair inspiration to make them look and feel their best.

And with a jaw dropping eight billion cosmetic ideas posted on the social platform, it’s safe to say there is something for everyone regardless of age, skin tone or hair colour.

Today, Pinterest announced their global beauty trends for 2018 so far.

FEMAIL investigated what’s hot and what’s not when it comes to skin, hair and nails  in exotic corners of the earth from Rio de Janeiro to Tokyo.

Bold, bright hair colours are all the rage in Australia with pink dye leading the pack as the vibrant style of choice for social influencers like Gold Coast based makeup blogger Jasmine Hand

JAPAN 

According to Pinterest, things are looking a little less rosy than usual for Japanese purveyors of traditional pink cheek stain with unusual orange blush up an impressive 250 per cent across the country.

Japan’s stylish set are also saying sayonara to their natural dark locks with ash blonde hair dye fast becoming the colour in vogue.

And when it comes to manicuring in the Land of the Rising Sun, subtlety reigns supreme with neutral pastels remaining the go-to salon request for trendy fashionistas.

Japan’s stylish set are also saying sayonara to their natural dark locks with ash blonde hair dye fast becoming the colour in vogue; pictured is Japanese mega-celebrity Eri Sato (aka Rola) rocking the hugely popular trend

According to Pinterest, things are looking a little less rosy than usual for Japanese purveyors of traditional pink cheek stain with unusual orange blush up an impressive 250 per cent across the country; pictured is Japanese beauty blogger Mirai in the orange hued trend


  • Australians love leopard print, Americans rock block heels…


    Beauty fans go wild over Lancôme’s Monsieur Big Waterproof…


    Bold manicures, over-using the same makeup and peroxide…


    It’s the Love Island effect! Sales of glitter eye shadow…

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WHICH EYE SHADOW COLOURS ARE TRENDING AROUND THE WORLD?

US: Purple +52 per cent

Germany: Green +53 per cent

Mexico: Blue +302 per cent

UK: Silver +334 per cent

Australia: Rose gold +188 per cent

AUSTRALIA 

Australian beauty buffs are turning to iridescent colours to highlight their eyes, with rose gold shadow enjoying a huge 188 per cent increase in popularity since the end of 2017.

Bold, bright hair colours are all the rage down under with pink dye leading the pack as the vibrant style of choice.

And when it comes to fingertip grooming, it’s patterns all the way for Aussie babes with demand surging for marble nails.


Australian beauty buffs like Lauren Curtis (left) and Michael Finch (right) are turning to iridescent colours to highlight their eyes, with rose gold shadow enjoying a huge 188 per cent increase in popularity since the end of 2017

BRAZIL

Brazilian beauties are having a moment with deep crimson, wine coloured lipstick which sits prettily on dark olive skin tones and rich, chocolate hued hair.

Pinterest users are searching for the perfect way to style functional yet fashion forward box braids, a hair trend up almost 100 per cent on last year.

SOUTH AFRICA

South African cosmetic lovers are sticking to the timeless elegance of the cat-eye flick for a bold, sexy and understated look.

Funky, twisted braids are also big in SA at the moment, as is glitter makeup which has infiltrated nail salons to become a huge manicure trend for 2018.

South African cosmetic lovers like Cape Town influencer Rushana Isaacs are sticking to the timeless elegance of the cat-eye flick for a bold, sexy and understated look

Funky, twisted braids are also big in SA at the moment, seen here on Johannesburg based Instagram star Jessica van Heerden

SPAIN

Dramatic and seductive Russian volume eyelash extensions are picking up traction worldwide, but nowhere have they gained such cult status as they have in Spain.

The trend is up a jaw dropping 700 per cent among glamorous Spaniards, who are offsetting the intensity of their eyes with a luxurious yet relaxed hairstyle called ‘ondas al agua‘, which essentially translates to beach waves.

Spain’s stylish set are keeping things lighthearted by painting each nail a different colour.

Spanish influencers like Sara Escudero (aka Collage Vintage) are offsetting the intensity of dramatic false eyelashes with a luxurious yet relaxed hairstyle called ‘ ondas al agua ‘ which essentially translates to beach waves

WHICH HAIR COLORS ARE ON THE RISE IN WHAT COUNTRY?

Japan: Ash blonde +68 per cent

Mexico: Flaming red +222 per cent

Australia: Pink +46 per cent

UK

Disco era silver eye shadow is experiencing a rebirth across the United Kingdom, with influencers sporting the kooky trend for both day and night looks.

And when it comes to hair care, it seems the French aren’t the only ones enjoying a longstanding love affair with buns – for British girls, the side bun is the style of choice in 2018.

The English rose likes to keep things classic when it comes to nails with bold but elegant red taking centre stage.

Disco era silver eye shadow is experiencing a rebirth across the United Kingdom, with influencers like Scotland’s Jamie Genevieve sporting the kooky trend for both day and night looks

GERMANY

In an usual move for the German beauty set, striking green eye shadow has been seen in salons and on catwalks across the nation since the beginning of 2018.

Hair stylists have reported a huge upsurge in requests for short, chic pixie cuts, up a staggering 266 per cent year on year.

And when it comes to nails, the Germans have turned to an update of the historic French manicure – an ombre acrylic design christened the ‘baby boomer’.


Striking green eye shadow has been seen in salons and on catwalks across Germany since the beginning of 2018 (as seen on Hamburg based lifestyle influencer Aminata Belli, left) while hair stylists have reported a huge upsurge in requests for short, chic pixie cuts (worn by German beauty blogger Nicole Bohm, right)

American creatives have gone wild for rich, purple eye shadow this year which is particularly useful for accentuating green and hazel eyes, demonstrated by mega-influencer and makeup artist Carli Bybel


Traditional braids like the ones worn here by Chiara Ferragni (left) and Kylie Jenner (right) remain the default hair style for casual glam in the US, with the much-coveted, versatile look up 445 per cent from last year

US

Since January, American creatives have gone wild for rich, purple eye shadow which is particularly useful for accentuating green and hazel eyes.

Traditional braids remain the default hair style for casual glam in the US, with the much-coveted, versatile look up 445 per cent from last year.

Ombre nails are showing their true sartorial staying power in the States with the gradient effect maintaining its widespread popularity in 2018. 

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