Tom Kerridge is slammed for increasing price of his of fish and chips to £37 – as customers complain they only get a ‘tiny slither’ of food

• The chef has been slammed by foodies for the price hike in Harrods, London
• READ MORE: Chinese takeaway lovers are left shocked after finding out what crispy seaweed is actually made of

Michelin-starred chef Tom Kerridge has increased the cost of his fish and chips despite previously being slammed for their eye-watering price.

The famed television chef, 50, is charging customers £37 for a taste of his twist on the classic English dish at Harrods in London, an increase from the £35 price introduced in June. 

The Market Day Fish Meal includes a piece of Cornish fish coated in Kerridge’s gluten-free batter and is served with just eight chips, Matson curry sauce, tartare sauce, and pease pudding.

Other items on the menu have also gone up, including coleslaw and peas, which both cost one pound extra at £8.50.

The two Michelin-star chef, who runs eight restaurants also including the Hand of Flowers and The Coach both in upmarket Marlow, Buckinghamshire, has also increased the price of his hand-cut triple cooked chips and lobster. 

Television chef Tom Kerridge (right) has increased the price of his fish and chips to £37 at Harrods, London 

Kerridge’s thick cut chips will now set customers back a hefty £9.50, having previously been priced at £8.50.

This is the same new price for his Cornish New Potatoes with Herb Butter which have also increased in price by one pound.

The price of a Whole Lobster has also increased by a whopping £15. The dish used to cost £65, but it has since shot up to £80.

The Harrods website reads: ‘British meals don’t get more classic than fish and chips.

‘For young and old alike, the crunch of batter encasing tender fish together with a chunky chip dipped in ketchup is the ultimate heartwarming nod to comfort and nostalgia.

‘Trust in Tom Kerridge to take the UK’s favourite dish to new heights at his eponymous restaurant.

The Market Day Fish (pictured) is ‘caught from day boats in Cornwall.’ It comes ‘deep-fried’ in ‘Kerridge’s gluten-free batter’ and is served with ‘chips, Matson curry sauce, tartare sauce and pease pudding

Kerridge has also increased the price of other items on the menu (pictured). £1 has been added to Kerridge’s Hand-cut Triple-Cooked Chips. They used to be ££8.50 now they are £9.50 

‘On the menu created by one of the UK’s best-loved chefs, you’ll find Britain’s finest, freshest seafood, all ethically caught and hand-selected by local fishmongers.

‘From the daily catch to hand-dived scallops and native lobster, there’s a variety of grilled and deep-fried options – with the chef’s signature crisp and gluten-free batter – that will have you salivating.

‘And as you’d expect, Kerridge does not neglect the chips, which take two days to be prepared before they arrive at your table, piping hot and triple-cooked alongside a choice of dips.

‘Choose to pair yours with caviar and creme fraiche, or his homemade Matson curry sauce – a tribute to Kerridge’s local chip shop around the corner from where he grew up.

Kerridge was blasted for his new prices in the department store amid the cost-of-living-crisis.

Foodies have taken to social media to share their thoughts on Kerridge’s fish and chips price hike

Foodies took to social media to slam the cost of Kerridge’s dishes at Harrods. One said: ‘What planet is he on, there is a cost-of-living crisis. Who can afford these prices?’

A second person said: ‘Better off doing your own.’

Another simply added: ‘Too expensive.’

Another fumed: ‘Eight chips and a tiny thin bit of fish? This is pretentious.’ 

A fifth added: ‘How much? Just go to the local chippy so much better and better quality?’

Speaking to the Radio Times, earlier this year Tom Kerridge previously hit back at critics who disapproved of the price. 

He explained the sourcing and preparation of the fish and potatoes is different from your usual chippy because it’s ‘bespoke dining’. 

He added that people criticise him because he’s ‘seen as a man of the people’, but that they ‘don’t understand’ the pricing structure.

He went on to explain why it doesn’t cost as much at your local chippy.

‘The fish in most chippies is frozen at sea, in a big block, a year ago, then cut up and portioned. The potatoes are maybe four weeks old, have gone through a chipper, been cleaned and put into cheap oil. They’re wrapped in paper, with malt vinegar and salt.’

He said that what customers are served at Harrods is ‘line-caught, day-boat turbot’ with potatoes that are selected for their sugar and starch content and hand cut, adding: ‘It’s bespoke dining.’

It’s far from the first time the chef has been criticised for prices of his dishes – after selling £87 steak dinners and £60 ready-made fish pie.

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