Apple unveils a new iPhone 12 with a refreshed look and it’s out this month

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Apple’s first launch event of the year is taking place live from Cupertino and one of the biggest surprises was the unveiling of an all-new iPhone 12. Now, before you get too excited, there’s no major update under the hood of this smartphone, which launched worldwide in autumn last year. But that’s no bad thing, you’ll still get access to the latest and greatest A14 Bionic chip, dual-lens camera, access to 5G and unbreakable OLED screen.

The big change comes to the colour with Apple launching the new iPhone 12 in a striking purple colour. Apple says this new look has been created to accentuate the flat aluminium edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass. This latest iPhone 12 now joins the others in the range which include White, Black and Blue.

“The incredible iPhone 12 is the most popular smartphone in the world, and the iPhone 12 family has an over 99 percent customer satisfaction rate. The new purple finish, just in time for spring, adds another bright and fun option to the lineup, and we think customers are going to love it,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing.

“This gorgeous new color joins the iPhone 12 and iPhone 12 mini family, which is available in five other stunning finishes, and features an advanced dual-camera system, Super Retina XDR display, improved durability, A14 Bionic — the fastest chip ever in a smartphone — great battery life, and the best 5G experience on any smartphone.”

iPhone 12 and iPhone 12 mini in purple will be available for pre-order beginning Friday, April 23, with availability beginning Friday, April 30.

Apple says that customers can also complement their iPhone with a new MagSafe Leather Case or Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, or a Leather Wallet in Arizona, all available to order beginning today.

Apple also used its event, teased with the tagline “Spring Loaded”, to reveal its AirTag trackers to keep tabs on your keys and wallet, a new version of the Apple TV, and a completely redesigned iMac powered by Apple’s custom-designed processor, the M1 too. It also packs a Touch ID fingerprint sensor on the keyboard for the first time.

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