Last night, Apple took the wraps off its brand new streaming service as it shifted focus from products to content.
The result was Apple TV+ which the tech giant is positioning to rival the likes of Netflix and Amazon.
But Apple may not be able to offer the same range of content as Netflix when it launches TV+ later this year, one industry expert has suggested.
The technology giant showcased a wide range of Hollywood stars including Steven Spielberg, Jennifer Aniston and Reese Witherspoon as it announced its plans to make original, quality TV shows, films and documentaries.
‘With no pricing details given, and no details of its financial commitment to original content, Apple has yet to convince the world that its service can line up alongside Netflix and attract significant numbers of paying consumers.’
Mr Garner argued that the surprise announcement of an Apple credit card was the most interesting announcement made.
‘Apple’s most innovative launch today was Apple Card, offering a range of disruptive credit card features available through the Wallet app, 2% back in cash on most purchases, and a titanium physical card which looks set to become a highly aspirational item,’ he said.
At its live event in California, Apple also unveiled a new subscription service for mobile gaming, called Apple Arcade, which is also due to launch later this year.
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