BBC and ITV reveal pricing for the 'Netflix rival' BritBox streaming service

The BBC and ITV believe that by teaming up, they can defeat the might of Netflix at its own game.

The two broadcasters are launching a subscription service called ‘BritBox’ later this year.

And although plans have been in the pipeline for a while, we weren’t sure what the pricing would be when it launches. That’s now been confirmed.

According to the BBC, it will cost £5.99 a month and will include both HD viewing and multi-screen.

The joint venture aims to showcase British content from the two broadcasters, including current hits such as ITV’s Love Island and classics including the BBC’s Gavin & Stacey.

The UK broadcasters have claimed BritBox costs ‘less than other streaming services’ such as Netflix and Amazon Prime. But does that claim really hold up?

Here’s how they compare:


The streaming giant’s basic plan costs £5.99 – the same as BritBox – but this does not include HD viewing or multi-screen.

A standard plan, which includes HD viewing and allows you to watch on two screens simultaneously, costs £8.99. A premium plan, which includes Ultra HD and allows you to watch on four screens simultaneously, costs £11.99.

Amazon Prime Video

Access to Amazon’s library of TV and film costs £5.99 a month – matching BritBox for price – and lets you to watch on three screens simultaneously.

However, by paying £7.99 a month customers will receive the full perks of Amazon Prime, which include same-day delivery from the e-commerce company.

Now TV

Sky’s contribution to the streaming market offers a more customisable, and therefore complex, menu of options. Now TV comprises five individual passes – Entertainment, Movies, Sport, Kids and the reality TV pass called hayu.

The passes are separate monthly subscriptions that grant access to either live broadcasts, such as with the sports pass, or a library of TV shows or movies. The service allows you to watch on two screens simultaneously.

  • Entertainment Pass costs £7.99 a month.
  • Sky Cinema Pass costs £11.99 a month.
  • Sky Sports Pass costs £33.99 a month, £14.99 for seven days, or £8.99 for a one-day pass.
  • Kids Pass costs £3.99 a month.
  • hayu Month Pass costs £3.99 a month.

And while that’s the current crop of streaming services on offer, it’s about to get even more crowded.

Disney is prepping the inevitable launch of its Disney+ streaming plan which will include all it’s own content as well as everything from the Marvel and Star Wars universes.

Finally, Apple is about to unleash Apple TV+ which will bring with it original TV shows that Apple is spending a fortune on.

Still, they won’t have Love Island, will they?

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