Social media giant Facebook has been mocked over its new adverting attempting to promote the Welsh language.
The advert for Facebook's Portal device, shows two young children asking the machine how to say "poo" in Welsh – during a conversation with their elderly grandparents.
And, rather comically, the Portal device, which is owned by Facebook's parent company Meta, claims that the Welsh for poo is "Cachu mawr".
However, it quickly became apparent, thanks to many of those comments on the video on Facebook that cachu mawr actually translates in welsh as "big s***".
And now the world of British politics has got involved with the saga – which Meta has yet to comment on.
Ceredigion County Councillor for the Llanbadarn Sulien ward, Matthew Woolfall Jones tweeted: "Has anyone seen the new Facebook Portal advert?
"I love that you see the Welsh language on stuff now, but 'Can you say poo in Welsh?'
"Cachu mawr to non-Welsh speakers, ye it does kinda mean that, but literally it's: 'big s***'(sic)."
Commenting on the video, which is still available to view on the company's YouTube page, one user wrote: "Not sure why the Portal advert feels the need to say 'cachu mawr', I am sure they could've chosen a better Welsh word."
And another user said it was "completely bonkers".
The video does appear to have been removed from Portal's Facebook page.
Facebook's Portal device was this week slammed as one of the most "problematic privacy devices", because it "routinely sends data" collected by its AI-powered smart camera and microphone back to the social media giant.
The comments came from Jen Caltrider, Privacy Not Included's lead researcher.
She told ZDNet: "We also found that consumers continue to shoulder way too much of the responsibility to protect their own privacy and security.
"Consumers are asked to read complicated documents scattered across multiple websites to even begin to understand how their data is being used.
"Smart exercise equipment stood out as especially problematic – consumers buy equipment like Peloton bike or a NordicTrack treadmill to work out in the privacy of their own homes.
"Unfortunately, there seems to be little privacy with these devices."
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