Facebook is currently going through the worst user privacy crisis in its history. The Cambridge Analytica privacy breached that was revealed a few weeks ago made the world realize how much data the social giant is collecting about its users, and how easy that data could have ended up in the wrong hands.
But Facebook is hardly the only company collecting treasure troves of user data. Google is able to track users even better than Facebook, and likely has a good amount of information on all Google services users. One report says that every two weeks, Google may be collecting the equivalent of 8 feet worth of A4 paper of user data.
Facebook is now looking to redeem itself in the eyes of consumers, although the privacy-related fixes that are coming were already planned. Europe is taking a hard stance on what internet companies can do with your data, and all of the big tech companies have until May 25th to amend their user agreements to take into account the new provisions of the GDPR law.
A Wall Street Journal report makes the same point, that we’re collectively ignoring Google’s ability to harness user data and then turn it into more expensive ads.
The Journal says that, just like Facebook, Google is also profiling everyone using its services and Google’s database contains a lot more information on both users and non-users. Even if you opt out of ad targeting, Google still collects data about you.
Unlike Facebook, however, Google doesn’t have any pressing privacy breach to deal with. And its services are amazing, which is why so many people agree to have Google collect that much data. But should anyone want to regulate Facebook after the Cambridge Analytica mess, Google will also suffer the consequences.
A different report from The Mail on Sunday notes that one of their reporters discovered that Google generates the equivalent of a stack of 23,731 pages of data every two weeks that that would reach almost 8 feet tall.
Over a year, Google would gather the equivalent of almost 570,000 pages of A4 paper of data. That’s staggering — of course, mileage may vary for each Google account holder, depending what kind of data he or she let Google collect.
“Sinister surveillance” techniques, as the report calls them, would allow Google to collect data even from browsing sessions made in incognito mode.
Here’s an excerpt from the kind of things Google would know about a user:
11:31 a.m. – They know what you want and exactly where you go
Looking at my data from December 23, 2014, I saw Google recorded that I left my street in South-East London at 11:31 a.m. and, tracking me via GPS, it knew that it took me seven minutes to walk to Lee station.
Google then noted that I boarded the 11:39 a.m. train to Charing Cross, arriving at 11:57 a.m.
While on the train, at 11:47 a.m., Google recorded that I searched the term “best whiskey shop in London” to buy whiskey for my father.
And at 11:53 a.m., the search engine kept a record of the fact that I read a review of 2014 by Charlie Brooker in the Guardian.
Yes, that’s pretty creepy. Of course, you agree to have Google collect all that data. Interestingly, the report says that out of the world’s computer storage capacity, 2.8 percent is dedicated to storing the data of Google’s three billion users.
There’s hope that, at least for European users, the GDPR rules would force Google to make it easier for users to access, manage, and even delete the user data Google collects. The alternative is not using Google services at all, but that doesn’t prevent Google from profiling you either.
Source: Read Full Article