WarnerMedia has terminated its seven-day free trial offer for HBO Max — a move coming three weeks before the streaming service is set to premiere “Wonder Woman 1984” day-and-date with theatrical release.
In addition to the Dec. 25 debut of “Wonder Woman 1984,” starring Gal Gadot in the title role, on HBO Max and in theaters, Warner Bros. just announced that its entire 2021 film slate will be released simultaneously on HBO Max and theatrically.
WarnerMedia has offered a free trial period since HBO Max launched in May 2020. But it’s killing that off so it can boost its base of paying subscribers by leveraging the “WW84” tentpole event and next year’s day-and-date film releases from Warner Bros.
At the same time, WarnerMedia has introduced a new special HBO Max deal: It’s offering a 22% discount to new subscribers who prepay for six months at $69.99 (about $11.66 per month, versus the regular $14.99 monthly price). The six-month special price is available from Dec. 3, 2020, through Jan. 15, 2021, available to new and returning HBO Max subscribers.
“We frequently update and iterate our offers to provide flexible ways for potential subscribers to access all that HBO Max has to offer,” a WarnerMedia rep said in a statement.
In June, Disney Plus similarly killed off its seven-day free trial promo just ahead of the July 3 premiere of the movie of musical “Hamilton” on the streamer.
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