Instagram to ditch algorithm and bring back ‘most recent’ chronological feed

Instagram could be about to make its users' dreams come true by trialling the introduction of a 'most recent' newsfeed, rather than targeting content at users with an algorithm.

Instagram boss Adam Mosseri released a video on Twitter explaining the future of the Instagram, saying that users will have more options when it comes to managing their feed.

These will take the form of three feed buttons. "Home" will stay the same as it is currently, where algorithms are used to give you personalised content.

Then, 'Favourites' will let you curate content from selected accounts such as friends or family that you want to keep a closer eye on.

Finally, the update will see the addition of 'Following', which will allow you to keep up-to-date on posts in the order they're uploaded from the accounts you follow.

"It's important to me that people feel good about the time that they spend in the app, and I think giving people ways to shape Instagram into what's best for them is one of the best ways to pursue that goal," Mosseri said.

Mosseri went on to explain that the new features are already in the testing phase and the company hopes to release them to all users in the first half of 2022.

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The Instagram chief explained that the main 'Home' feed will get "more and more recommendations over time", which has led some to speculate that users will get even more content from accounts they don't follow.

The changes have been announced following a year in which Meta, Instagram's parent company (formerly known as Facebook), has been openly criticised for the way its algorithm targets content to teens.

In particular, leaked internal documents reportedly showed that the company was aware its algorithm was harming teenagers' mental health.

These changes could be intended to address some of these concerns among the public.

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