Like almost every other company out there, Amazon Prime is set to jack up the price of its monthly subscription, tightening the squeeze even further on Britain's households.
An annual membership is set to rise to £95 while the pay-monthly tier will go up to £8.99 a month.
Fortunately, self-proclaimed money-saving expert Martin Lewis has shared a pro tip for avoiding the massive price rises before Amazon brings them in on September 15.
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Martin has told his followers on Twitter that if they take action now they may be able to avoid the higher rate for another year.
He told Twitter: "If you currently pay monthly, and want to keep it, if you can afford switch to annual now, to get next year at £79."
He added: "If your annual renewal is just after, then try cancelling and restarting just before 15 September."
Martin's advice comes at a good time as many Amazon Prime subscribers are fuming about the increase. Although it is only a rise of £1 per month, this 12% increase all adds up during a period when many businesses are raising prices.
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If you're already on an annual membership and want to retain your current price tier, you can cancel your Prime now and sign up again.
Amazon will refund you the money for whichever months you haven't used, and then you can rebook an annual membership before September 15 to squeeze a few extra months out of the £79 deal.
If you're a student, bad news: Amazon's Prime offering for students will also be increasing by the same amount, which could see that student loan even more stretched.
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