Helpful life tip: Don’t you freakin’ dare talk trash about Poundland chocolate.
That’s a lesson that British rail operators Thameslink learned this week when one of its social media team dared to joke about Poundland’s cooking chocolate.
The feud erupted when a Twitter user complained about a rash of Thameslink rail cancellations, and one of the company’s employees replied, in jest, that its service was “less Ferrero Rocher and more Poundland cooking chocolate” at the time.
You’d think a company that takes pride in putting an elf doll in sexually explicit adverts might see the funny side, but apparently not. A response from Poundland subsequently threatened legal action, unless Thameslink deleted the offending tweet.
“We couldn’t help but notice that your Twitter team described your failure to provide an adequate service as ‘Poundland’ cooking chocolate,” Poundland’s retail director Austin Cooke tweeted.
“Aside from the breach of our trademark, we think you’re taking the chocolate biscuit… We think we have a pretty good idea about what great customer service is compared to most rail companies. But if we ever fall short, perhaps we’ll describe ourselves as a bit Thameslink.
“If you don’t want to hear from our extremely twitchy legal team, we suggest you remove your tweet.”
Thameslink did indeed later remove the tweet that ticked off Poundland, and its spokesperson told the Evening Standard that its intent was only “meant to be lighthearted” rather than “cause offence”.
Like we advised earlier, just don’t screw with Poundland…
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