Virgin Media customers are guaranteed to get more and improved content after a deal has been announced with Sky.
The two TV firms have announced a multi-year partnership that will see them strengthen their track-record of collaboration.
As part of the extended deal, Sky’s line up of entertainment, cinema and sports channels will continue to be available on Virgin Media’s TV platform.
But that’s not all as, from next year, Virgin users will also get to enjoy new Ultra HD and additional video-on-demand content from Sky.
This expanded partnership with Sky really shows that we can join together to put viewers first
Lutz Schüler, CEO of Virgin Media
“This expanded partnership with Sky really shows that, despite vigorous competition between us, we can join together to put viewers first,” said Lutz Schüler, CEO of Virgin Media.
“Our customers can keep enjoying a vast collection of TV shows, films and live sport but now with greater flexibility and enhanced viewing quality.”
And Stephen van Rooyen, CEO UK & Ireland, Sky added: “Thanks to this extended partnership, millions more people will now have access to hundreds of Sky boxsets and our incredible UHD content, as well as all the great Sky content they had before, from top Premier League fixtures to BAFTA-winning Sky originals.
“This partnership shows what can be achieved when you put the customer first and is a great example of industry collaboration.”
The news follows Sky’s recent commitment to more than double its investment in original programming along with the creation of Sky Studios, their new in-house production company.
It also comes as Virgin Media continues to invest to bring its UHD V6 box to millions of its TV customers, while also expanding its broadband network to deliver ultrafast, reliable connectivity to support the streaming of on-demand programming in the highest picture quality.
Here’s what the news means for Virgin customers.
• Sky Sports and Sky Cinema in HD so customers can continue to enjoy the latest movies and best live sport action
• Plans to bring Ultra HD programming to Virgin Media from next year
• Sky’s Entertainment channels including Sky One, Sky Witness and more, in HD as well as NBCU channels with E! to launch in HD
• An expanded catalogue of boxsets from Sky’s hit TV shows such as Jamestown, The Reluctant Landlord and the forthcoming comedy Brassic.
• Access to all Sky Box Office events
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