There’s no love lost between Facebook and Snapchat since the latter’s co-founder rejected a billion-dollar acquisition offer from Mark Zuckerberg a few years ago.
Since then, Facebook has been happy to pilfer features from Snapchat and incorporate it into both its own mobile app and Instagram, which it owns.
But Snapchat is fighting back with a new option called "Login with Snapchat" that allows users to access other apps and sites with their Snapchat account. Exactly the same way you would with your Facebook account.
Presenting users with a new option for quickly accessing other services seems like a calculated move in the aftermath of Facebook’s recent privacy woes.
Users who choose Login with Snapchat will only share their username and, if they want, their bitmoji, with the third party.
What’s more, if the login isn’t used for 90 days, the connection is deleted.
“Privacy and security have really been at the centre of everything we’ve done through out the lifetime of the company,” said Jacob Andreou, a Snap vice-president.
“This isn’t even something that’s just the product of the recent changes in the climate,” he told the Guardian .
The company has also confirmed that it will throughly vet any service that wants to sign up to offer the feature to Snapchat users.
Katherine Tassi, the company’s deputy general counsel told the Guardian: “We’re building privacy into the design of these developer toolkits from the start.”
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