Spotify Is Launching Two Podcasts Focused on Promoting Its Platform (Podcast News Roundup)

In today’s podcast news roundup, Spotify preps a pair of podcasts to highlight content trends, artists and creators on the streaming service; theSkimm launches a weekly pop-culture pod; Reveal and PRX investigate the death of a Black teenager in Mississippi; and more.

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Spotify has created two original podcasts that point the spotlight on itself. “Spotify: Discover This” (relaunching as a regular series Oct. 14) provides insights on music, podcasting, cultural moments and trends on the platform; the premiere episode of the relaunched series focuses on the evolution of country music and showcases new emerging artists that Spotify users are discovering. “Spotify: Mic Check” (premiering Oct. 19) will feature interviews with musicians and podcasters on the service, along with exclusive recordings and personal stories (listen to the trailer at this link). Those will join “Spotify: For the Record” (Season 3 premiering Oct. 28), the audio streamer’s podcast for the business and financial community, which includes earnings-reports discussions, company news, product launches and business updates.

HBO is launching a companion podcast for Season 3 of HBO drama series “Succession,” which premieres Sunday, Oct. 17. The weekly podcast, hosted by journalist Kara Swisher, will be available on all major podcast platforms after each episode airs on HBO Max. Swisher will unpack the TV show’s family dynamics — and its capitalism run amok — with journalists, writers, cultural critics and other guests, including some of the people who made the show. Produced by HBO in conjunction with Audacy’s Pineapple Street Studios. Listen to the trailer for the podcast on YouTube at this link.

Apple on Oct. 20 will release “Hooked,” a podcast following the story of Tony Hathaway, whose addiction to OxyContin — and later heroin — led him from being a Boeing engineer earning six figures and flying around the world to becoming one of the most prolific bank robbers in U.S. history, hunted by the FBI while hitting 30 Seattle-area banks in one year. “Hooked” is based on original reporting and interviews conducted over three years by Campfire Media co-founder and journalist Josh Dean.

The Center for Investigative Reporting’s Reveal and PRX are set to debut “Mississippi Goddam: The Ballad of Billey Joe,” on Oct. 16. The seven-part series will be available on all major podcast platforms and 544 public radio stations nationwide, with new episodes on Saturdays. Host Al Letson and co-reporter Jonathan Jones investigate the death of Billey Joe Johnson, a 17-year-old Black student and top high school football recruit who reportedly died of a self-inflicted shotgun wound after being pulled over by a white police officer in Lucedale, Miss., on Dec. 8, 2008. Now, after years of reporting, Letson and Jones have unearthed troubling questions and a deeply flawed investigation by law enforcement.

theSkimm launched “Pop Cultured With theSkimm,” a weekly pop culture podcast covering trending stories, on Oct. 12 on Spotify, Apple Podcasts and other major platforms. Hosted by theSkimm’s Bridget Armstrong, whose producer credits include “Switched On Pop” and “Land of the Giants: The Netflix Effect,” the first few episodes will cover the recent controversies around rapper Nicki Minaj, the backlash over CBS’s new show “The Activist,” and what’s next in the Britney Spears conservatorship drama. New episodes air every Tuesday at 5 p.m. ET. (Listen to the trailer at this link.) The new show joined theSkimm’s news podcast, “Skimm This,” and career podcast, “9 to 5ish.”

The Wall Street Journal on Oct. 12 launched its first serialized podcast franchise, “Bad Bets.” Each season of the show will focus on one business drama that has had a major impact. The first season focuses on the rise and fall of Enron, 20 years after the energy giant’s collapse, hosted by WSJ reporters John Emshwiller and Rebecca Smith. “Bad Bets” is available on wsj.com/podcasts, Apple Podcasts, Spotify and other platforms.

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