Samsung Unpacked is one of the biggest events in the tech calendar, unveiling the latest smartphones, watches and gadgets.
But what about the other options on the market?
Samsung might have flagship folding and flip phones, but Oppo, Huawei and Motorola boast their own impressive versions.
Meanwhile the South Korean giant’s watches and earbuds have stiff competition from specialists Garmin, Honor and Sennheiser.
We tested out the latest releases, and took a look at what they’re up against.
Samsung Galaxy Z Fold4
Samsung is the golden ticket when it comes to quality folding phones and the new Z Fold4 is the mightiest foldable of them all.
Transforming from smartphone to tablet with a clasp of its sides and an unfurl of its frame, you can switch from Instagramming on the tall front screen to gaming on the massive 7.6in flexible display inside in moments.
Thinner and lighter than any Z Folds of old, this time the displays are a bit wider, giving you more space to comfortably flex your fingers – and you can still use Samsung’s S Pen to write or doodle too.
Hardy for a foldable, IPX8 water-resistance means the Fold4 can handle a splash, and Samsung promises its hinge is good for over 200,000 folds.
With souped-up cameras, fast wired and wireless charging, and the latest 2022 power from Qualcomm, it’s a beast under the hood.
And Samsung’s even added some Windows-style convenience with a taskbar so you can easily switch between apps and multitask with a few screen taps.
Buy for £1,649 from Samsung.
The competition
Huawei Mate Xs 2 and OPPO Find N
If you like the idea of a two-in-one folding phone, there are alternative options, with the Fold facing the most fierce competition from Huawei and Oppo. The only caveat? Both are only available overseas right now.
Huawei’s Mate Xs 2 is like an inside-out Fold4, with the folding screen living on the outside of the phone.
Oppo’s Find N is a squat take on the Fold formula, with a more pocketable body and playful-looking styling.
Price TBA.
Samsung Galaxy Watch 5 Pro
Take all the features of the Watch 5, amp up the styling, toughness and battery life, and you’ve got the Watch 5 Pro.
Its titanium frame and sapphire crystal screen make it 90 per cent more durable than last year’s Watch 4, and its massive battery should give marathon runners and day-long trekkers a mighty 20 hours of GPS use.
Sports-specific highlights of the Pro include easy route importing so you can compete against runs or cycles from friends, online coaches or athletes.
Buy from £429 from Samsung.
The competition
Garmin Forerunner 955
Garmin’s Forerunner is one of the best sports watches, with up to 15-day battery life, multi-band GPS location tracking and heart rate variability monitoring.
With turn-by-turn navigation, smart course suggestions and sleep analysis, not to mention full-colour mapping and power-saving display tech, there’s a reason Garmin’s a go-to for endurance athletes.
Add NFC payments and apps like Spotify to the mix, and the Forerunner is a brilliant balance of smart and sporty.
£Buy for 479.99 from Garmin.
Samsung Galaxy Watch 5
The demure-looking Galaxy Watch 5 is available in two sizes, 40mm and 44mm, and you can pick it up in graphite, sapphire and silver colours.
Stylish and smart, Samsung’s BioActive Sensor measures heart rate, body fat percentage, muscle mass and more. And with new sleep coaching, the watch will monitor your slumber.
Matching a bigger battery than last year’s Watch 4 with faster charging and a 60 per cent hardier, sapphire screen, the Watch 5 looks like a great all-rounder. But if you want the toughest, longest-lasting Galaxy Watch, you’ll want to go for the Pro.
Buy from £269 from Samsung.
The Competition
Honor Watch GS 3
With up to 14-day battery life, the GS 3’s old-school looks are matched with a simpler set of features – you can’t install apps like Spotify or reply to messages on it, for example.
Nevertheless, it’s still a fitness fiend for casual exercisers, with heart rate and blood oxygen monitoring, as well as over 100 sports tracking modes.
Buy from £169.99 from Honor.
Galaxy Buds2 Pro
As if phones and watches weren’t enough, Samsung has also launched a new set of premium buds that look as cute as a button but promise serious sound quality.
Introducing 24-bit hi-fi-grade audio to the mix for the first time (though only when paired with a Samsung phone), Samsung’s Galaxy Buds finally compete on paper with the likes of Sony’s best-in-class WF-1000XM4’s.
Combining quality with advanced active noise cancellation (ANC), as well as 360 audio, these unassuming buds tick a lot of boxes despite being 15 per cent smaller than the original Buds Pro.
Buy for £219 from Samsung.
The competition
Sennheiser Momentum True Wireless 3
A poster child for quality audio, Sennheiser’s latest wireless buds can hit max quality with any 24-bit smartphone while still delivering excellent ANC, detailed sound and long-lasting battery life – seven hours on a single charge.
Buy for £219.99 from Sennheiser.
Samsung Galaxy Z Flip4
The Z Flip series has been working hard to bring flip phones back into fashion. The latest Flip updates the line with a more compact body, levelled-up cameras and the option to design your own phone.
Style’s a massive part of the appeal – it goes from chic and pocketable to big-screened smartphone in a snap.
Fine-looking and powerful, the Flip4 gets cutting-edge power, its 12MP cameras pack bigger pixels for better night photography than last year’s Flip, and its front screen is even smarter so you can reply to texts without opening it up.
Half fold the phone and put it down, and the Flip even becomes its own tripod of sorts.
Buy for £999 from Samsung.
The competition
Huawei P50 Pocket and Motorola RAZR
The Huawei P50 Pocket is the only other flip phone of note available in Europe, with its fashion-focused styling and eye-catching circular front display.
But you can’t talk about flip phones without paying homage to the Motorola Razr.
A new foldable Razr was announced this week in China and is expected to arrive in Europe next month.
Price TBA.
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