Trump’s social media app 'Truth Social' to launch in February

It’s been a year since Former US president Donald Trump was banned from Twitter and he’s back with his own social media app — Truth Social.

Following the January 6th insurrection on the US Capitol which lead to four deaths, Twitter permanently suspended Trump’s Twitter account to prevent the ‘further incitement of violence’. 

An App Store listing says that the new social media platform called Truth Social will be available on February 21st.

The app is being made by the Trump Media and Technology Group (TMTG), Trump’s new media company led by former US Representative Devin Nunes. The launch on February 21 coincides with Presidents’ Day in the US.

‘Thank you all for the preorder support! The TRUTH is coming,’ said the Truth Social website.

The app says it follows the ‘Big Tent’ approach which it claims describes ‘inclusivity’ in America. 

The platform aims to be a ‘combination of multiple families from all over the United States and the world’ welcoming conservatives and liberals alike to share their viewpoints of the world. 

‘Although we don’t always agree with each other, we welcome these varied opinions and welcome the conversation,’ said the App Store listing.

The platform is designed similar to Twitter where people can share their opinions via ‘Truth’ and ‘Re-Truth’, their version of tweets and retweets. The app looks like it will function exactly like Twitter, letting people share photos, news stories, or video links to their network.

The key features of the Truth Social app will be a ‘Truth feed’ which should be similar to a Twitter feed. Based on screenshots in the App Store listing, the profile page looks almost exactly like Twitter’s.

Even the product screenshots on the App Store listing have passive-aggressive messaging like the Chat screen that seems to have a conversation where someone named ‘Jack’ aggressively wants the moderation team to take down an account and its posts. Coincidently, Jack Dorsey was the CEO of Twitter when Trump was finally banned from the app.

Trump sued Twitter in October in an attempt to reinstate his account. In May, Trump launched what was supposed to be a ‘social media network’ but turned out to just be a blog where he posted Twitter-length comments.

Currently, Truth Social’s website only allows you to preorder the free app on the App Store and fill out a form to join a waiting list. It’s unclear whether the social network will be invite-only when it launches.

Truth Social has reportedly already launched in beta for ‘invited guests only’ Trump said as part of a December announcement about TMTG’s partnership with the video sharing site Rumble which will provide video and streaming technology for the new social media platform.

Even before its launch, Truth Social has already found itself in controversy over the violation of software licence with Mastodon, a free and open-source software for running self-hosted social networking services. In October Mastodon, published a statement saying Truth Social was in violation of Mastodon’s software license because Truth Social claimed it was proprietary and didn’t share its source code back. 

Research found that online misinformation about election fraud plunged 73 per cent after several social media sites suspended President Trump and key allies last year. Following Twitter, the former president and his supporters also have lost accounts on Facebook, Instagram, Snapchat, Twitch, Spotify, Shopify and others.

On the one-year anniversary of the attack on Thursday, US president Joe Biden said that his predecessor’s ‘bruised ego matters more to him than our democracy’.

The launch is expected to be the first of three stages in TMTG’s development. The second would be a subscription video-on-demand service called TMTG+ with entertainment, news and podcasts, according to the company website. A November investor presentation indicated that TMTG was alo planning to launch a podcast network.

TMTG is currently valued at $4.3 billion and in October agreed to merge with the blank-check firm Digital World Acquisition Corp. at a valuation of $875 million. Trump supporters and retail investors have snapped up Digital World’s stock.

However, the deal faces regulatory risk with US senator Elizabeth Warren asking the US Securities and Exchange Commission chairman, Gary Gensler, last month to investigate the planned merger for potential violations of securities laws around disclosure. 

TMTG last month raised an additional $1 billion from private investors. has reached out to TMTG and Apple for comments.

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