Your Virgin Media bill is increasing tomorrow, but these tips may help beat the price hike

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Virgin Media customers were warned in January their bills would rise and now, the time has finally come. From tomorrow, millions of Virgin Media TV and broadband users will see their monthly costs increase with the majority set to be hit by a hike of around £3.63 a month. That’s an extra £43.56 each year. If you’re one of the really unlucky ones, however, you could see an extra £4.50 a month, £54 a year, added to your bills.

Although this increase won’t be welcomed, Virgin didn’t hike prices at all last year, so it was inevitable that things would change in 2021. It’s also worth noting that Virgin isn’ the only telecom firm changing its contracts. Competitors including BT, EE, and Sky are all increasing prices soon.

Speaking about the hike, a Virgin Media spokesperson said: “Through continued investment, improvement and innovation we’re committed to providing great value and a top service for our customers.

“Over the last year our customers have used their connectivity more than ever before, with data use increasing at the fastest rate we’ve ever seen. We’re already investing more than £1bn in our network each year and consistently give our customers more megabits for their money, but to help meet this demand we do sometimes need to review our prices.”

“Changing prices is never an easy decision, which is why, unlike other providers, this is our first cable price change in 18 months. We are currently writing to cable customers to transparently communicate these changes and we will continue to work tirelessly to ensure we deliver for our customers and keep them connected at a time when it has never been more important.”

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If you’re upset by the prospect of paying more, there are ways to try and get your monthly bill reduced. Some Virgin Media customers recently posted messages on Facebook revealing how they had cut monthly prices with a simple phone call.

“Bit of advice for anyone else annoyed with the huge Virgin price hike….. when you go through to cancellations there’s an automated option to discount your bill for six months,” one customer explained. “I’m not sure if this applies to everyone but it’s worth a try! My price increase was £4.50 and that’s the discount I was offered.”

If you are out of contract it’s always worth phoning Virgin Media to discuss your options. You may find they are willing to reduce things to keep you onboard and you might also find you are paying for extras, such as a landline or ludicrously fast broadband speeds, you don’t actually need.


• Check your contract. If your deal has ended it’s always worth renegotiating as, although you’ll have to sign up to a new term, it’s likely you’ll get a much cheaper price,

• Do your research on other broadband and TV companies and try to find a similar deal at a lower price. New customers usually get a lower price so might find switching can save some serious money.

• Be nice – when you call your supplier take a friendly tone as this is more likely to help you than being aggressive

• Be prepared to sign a new contract. Companies won’t drop prices without locking into the offer for 18 months

• If you do decide to leave your current broadband supplier, make sure you are getting a like-for-like service somewhere else. Lower prices may seem enticing but can often mean slower speeds and capped allowances.

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